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Kambi Extends Sportsbook Partnership with Parx Interactive
Kambi Extends Sportsbook Partnership with Parx Interactive

Sports

Kambi Extends Sportsbook Partnership with Parx Interactive

Kambi Group, a sports betting technology supplier, first partnered up in 2018 with Greenwood Gaming which owns and operates betPARX and Pennsylvania’s Parx Casino. It recently announced that it would extend its sportsbook agreement and continue to support Greenwood Gaming with its technology and services.

Parx Casino’s sportsbook is powered by Kambi

Greenwood Gaming owns Parx Casino, the largest casino complex in Pennsylvania. The sportsbook on the property is powered by Kambi. Parx Casino also operates a popular online casino in Pennsylvania. Gun Lake Casino in Michigan and Freehold Raceway in New Jersey are other retail partners. After a solid selection process, Greenwood Gaming decided to go with Kambi for several reasons.

The initial agreement

The initial multi-year agreement gave Greenwood Gaming the benefit of Kambi’s innovative sports betting platform. Kambi’s award-winning technology offered its partner the best-in-class wagering experience and a number of managed services. The data-driven sportsbook core and the flexible technology offer room for innovation and differentiation. Kambi also has an unblemished record of regulatory compliance, which is probably another reason why it secured the deal.

The growth of betPARX

betPARX is a wholly-owned subsidiary of Greenwood Gaming. It operates iGaming and mobile-first/online sports betting in Pennsylvania, Michigan, New Jersey and, more recently, Ohio. With the growth in the US economy, the plan is to expand to additional states in the future. betPARX is already gaining recognition nationally in the U.S. Matthew Cullen, the Senior Vice President of Interactive Gaming and Sports at betPARX, said that they are thrilled to continue working with Kambi and its award-winning technologically while growing the betPARX brand nationally.

Partnerships are often an integral part of building a successful online business today, including an online gaming business. Partnering with Kambi offers the systems to provide timely, secure wagering opportunities across many sports, both pre-game and in-game.

Kambi expands its U.S. presence

Kambi is a highly regarded sportsbook platform supplier by U.S. operators throughout North America. The award-winning platform is currently live in 17 states in the U.S. Soon after the legalization of sports betting in Ontario in April, it found a partner in Mohegan Gaming to offer sports betting services in Ontario.

Kambi’s product range includes customer intelligence, risk management, odds compiling and the front-end user interface. One of its most popular products is BetBuilder which is a technology that is featured highly in football betting. It allows players to build multiple bets within the same event from a whole range of markets.

The group’s portfolio of clients is impressive, including Penn National Gaming, Kindred Group, Churchill Downs Incorporated, Rush Street Interactive and others. It has established itself as the premier choice for operators looking to enter the sports wagering market.

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