There are between 12 and 24 million eCommerce sites around the world, according to WPForms. With this much competition, leveling up your efforts is a priority in order to gain ground and pick up more business. To help you out, this article will talk about some of the best tips for snapping up more sales.
Set clear strategies
One of the main lessons from online sales training is to draw up a clear strategy before implementing any sales programs. With a straightforward strategy, you can better coordinate your resources to achieve a set of targets that align with your goals. Some of the main areas to focus on include:
If you take the time to gain more insight into your market, you can prepare a fitting strategy. Your research can focus on understanding your customer segments, customer pain points, and buying patterns.
It helps to create a buyer persona so you can visualize your ideal customers. A buyer persona for a product or service can help you determine how to meet your actual buyers’ wants and needs more effectively.
Once you figure out who you’re selling to and how to meet their wants and needs, you can more effectively get your message across to your customers.
Work on your brand messaging
With the level of stiff competition in online sales, it’s important for your brand to stand out. If your brand message is consistent, you can build trust with buyers and spark customer loyalty.
Some of the ways you can build your online brand messaging to boost sales include:
Consistency with your copy
Align your sales emails, website copy, and blog content so that your tone is consistent and it’s clear that the message is from your company. Consider using the same font and brand color across all your marketing channels, too.
Use videos on your landing pages
Scientists say the brain processes images much faster than text. So including videos on your landing pages can help cement your brand in your buyer’s memory. The higher the quality of your content and videos, the greater your chances of success. So consider investing in training that helps you create premium videos, or engage a professional.
Improve how you interact with customers
Responding to your customers as quickly as possible on your online platform can help raise your sales. That’s why it’s beneficial to include as many options to chat as possible, so your customers feel like they have your ear at all times.
With chatbots, your customers are assured of a 24/7 response. Plus, you can design the bot to ask relevant questions that can qualify and categorize your leads to avoid wasting time on less convincing leads.
Include live chat
In a survey by software firm Kayako, 79% of businesses reported that using live chat helped them significantly increase return buyers and sales revenue. With live chat, you can answer customers’ questions, and respond to objections quickly and effectively to maximize turning leads into customers.
Plus, live chat helps speed up a customer’s decision-making process, shortening the sales cycle. It pays to invest in training to help your reps maximize customer satisfaction.
Improve your site’s user interface
How a website looks and feels can either keep customers or cause them to run. It pays to invest in developing your website to create a seamless online user experience. If your site is slow, looks bland, or has irritating glitches, customers are likely to bounce before they see what’s on offer.
It helps to evaluate and user-test your website regularly to stay up to speed with changes in technology. Plus, consider keeping tabs on what your competitors are doing with their websites to avoid them outshining you.
Additionally, it’s essential to optimize your website for mobile devices. Having a mobile-friendly site not only helps to reduce bounce rates but can also improve your search engine rankings.
On top of that, statistics by research site Statista revealed that more than 50% of internet traffic across the globe is from a mobile device. So, if your site isn’t mobile-friendly, you risk losing out on sales.
Unclogging your online sales
When you start by defining your strategies, you can set goals that help you move to the top of the ladder ahead of competitors. Train yourself to work on how you reach out to customers by keeping your messaging aligned to your brand, improving your website’s interface, and interacting with buyers through chatbots and live chat.