As a digital marketing agency, you’ve no doubt understand the benefits of search engine optimization. However, it is a lot to start offering to customers, and it can be expensive to get everything set up right to provide the services customers need. Because SEO is invaluable to business owners today, digital marketing agencies should have it available to use as needed. One way to do this is to become an SEO reseller.
An SEO reseller offers these services to their clients, but the reseller doesn’t do the work on their own. Instead, it’s passed on to a team of professionals who have a significant amount of experience and everything needed to do the job right. There are many reasons to do this instead of trying to add SEO as an in-house service, including the following.
Offer Additional Services to Increase Income
Adding white label SEO services gives agencies the opportunity to increase the services they offer to clients. Most clients want to get as much as possible from one place to avoid having to keep track of various agencies they’re working with at any given time. It’s not easy to work with one company for SEO and another company for a different marketing service. By offering a variety of SEO services, agencies can help clients get everything they need to boost their business in one place.
Reduce Overhead for Additional Services
It costs money to add SEO services by hiring a team to do the work, adding training and education for the team, and keeping track of everything that needs to be done. It also takes quite a bit of time. By being a reseller, agencies can offer SEO without having all of the additional overhead to worry about. There’s already a team of professionals ready to do the work.
Continue Focusing on Other Marketing Tasks
Digital marketing agencies offer a variety of services, such as social media marketing. An existing agency already has experience with these types of marketing. By becoming an SEO reseller, they can add to the services offered but still focus on the types of marketing they already offer to clients.
Reduce the Need for Training and Education
New employees require training and education to make sure they understand what is expected of them and what clients will need. All of this takes quite a bit of time to accomplish. By using white label services, it’s possible to start offering SEO now instead of having to go through the hiring and training process.
Improve Customer Satisfaction
There are numerous ways to improve customer satisfaction. One effective way to do so is to make sure the right services are offered to all clients. Adding on SEO provides more options for the clients, which helps keep them happy so they continue working with the agency. This leads to long-term partnerships with clients, helping to increase profits for the agency.
As a digital marketing agency, you likely already offer a variety of services to clients. By becoming an SEO reseller, it’s easier to add more services your clients will appreciate. Getting everything set up is easy to do, so you can start offering these services to clients right away. Learn more about becoming a reseller today to find out how easy it is to get started.