It used to be easy for dentists to get new patients. Put up a sign, tell your neighbors, and wait for the phone to ring. However, the consumers of today have established a whole new reality –– it’s now a consumer-driven world, where brands take a back seat. Here, consumers spend around 12 hours daily consuming media, with 50% of it spent on digital media. Online review platforms such as Facebook, Google, and Yelp have transformed the way patients engage in referrals. Almost 94% of all healthcare patients utilize these platforms to evaluate providers. In a sea full of digital providers scrambling to get a consumer’s attention, how do you make your brand stand out from amongst the crowd?
With 93% of all online experiences beginning with a search engine, it’s imperative to implement high-quality dental SEO services and give your brand the online visibility it needs to grow. As such, here are some tips and tricks to improve your dental seo!
Create An Impressive Webpage
Having a good website is key to developing a successful SEO strategy. Your website is equivalent to the forefront of your company –– it’s the first point of contact you have with prospective clients. With millions of online searches conducted daily, having a great site puts your company in a favorable position.
We strongly recommend that your site be professional, accessible, and informative. This gives legitimacy to your company and gives you an edge in becoming an industry leader. Plus, if designed properly, it’s also able to generate new leads. You can maximize the site’s full potential by incorporating external tools, such as fast loading time, having mobile-friendly usability, and more, which will further optimize your user’s experience.
Have A Mobile-Friendly Website
Ensuring that your website is device-friendly is essential in maximizing your site’s visibility and SEO. In today’s mobile-driven world, search engines have already begun their move towards a more mobile-friendly digital space. Take search engine giant Google for example, which has rolled out a mobile-first indexing strategy that ranks mobile-friendly sites higher than organic searches. Having a mobile-friendly site would allow you to benefit from Google’s SEO strategy, and gain further site visibility and traffic as a result.
Partner With A Reputable SEO Agency
SEO is by no means an easy process. It takes time and effort, and is not something beginners should jump right into without proper training, much less busy, full-time business owners like yourself! In such cases, we strongly encourage partnering with a reputable SEO agency that’ll take care of everything SEO-related. From conducting extensive keyword research, website optimization, content strategy planning, and consistent campaign tracking –– an SEO agency has got it all covered.
Hiring an SEO agency isn’t a small investment. Most of their plans fall within the $500 to $3000 mark, depending on your market and company’s positioning. However, when you consider the long-term benefits and ROI, it makes SEO worth investing in.
Have A Steady Stream Of Content
Creating an effective content strategy is the secret to ensuring a steady stream of fresh and relevant content for your company. People tire of things easily, which means that your content always needs to be high-quality, valuable, and enticing. Having more content gives your site more opportunities to use on-site SEO strategies, such as making use of the site’s structure and having more keyword placements. Plus, an active and value-adding site is often rewarded by Google’s algorithm, which translates into a higher site ranking and visibility on the search engine platform. This gives your company crucial brand visibility, which helps give your business a better standing amongst your competitors.
Utilize Social Media Marketing
With virtually everyone on social media, you can’t miss this golden opportunity to expand your brand’s awareness! Social media marketing allows you to zero in and target a particular group of customers, by profiling them through demographic factors. You’re able to gain a better understanding of the needs and desires of each group of customers, and revamp your website to better cater to them. By utilizing the different social media channels, you’re able to further increase brand awareness, engage with prospecting clients, and deepen relationships with past and present consumers.
Be Active On Online Review Sites
Before the internet, there was good ole’ word-of-mouth marketing. Now, online review sites act as verifications of how well (or not) a business is performing. If a first-time user wanted to patronize your company, they’d read up on what others have said about it. Placing your company on trustworthy review sites, such as Google My Business and Yelp, can build brand reputation, drive site traffic, and hopefully increase client conversions.
Implement A Local SEO Strategy
Have you ever noticed that whenever you’ve tried searching for amenities, the ones located nearest to you will always show up first? No matter how great your online reviews may be, clients will tend to go for services located near them. As such, it’s important to make use of Google Local and Google My Business to list your company within your local vicinity. Remember to include the contact information and physical address of your business, so that local customers can contact you easily. Plus, using local keywords is a great, inexpensive way of gaining site visibility whilst beating the competition.
Incorporate Videos Into Your Content
If you’re running out of written content ideas for your website, how about focusing on creating video content instead? YouTube is the second largest search engine behind Google and can rack up to billions of video views per day. Plus, because the medical spa is a primarily visually-driven industry, creating videos can help showcase your brand in a whole new light. On one hand, you can create succinct, informative videos, to build brand awareness and engage consumers; on the other hand, you’re able to do long videos explaining and marketing your medical practices in detail. This helps to liven up your brand’s content whilst imparting valuable information to your viewers. Furthermore, as these videos are posted on social media, users can share and tag their peers, which adds a boost to your company’s brand awareness.
Have Constructive Online Conversations
Don’t discount the influence online forums have in boosting brand awareness and user engagement! If done properly, this can help you to directly interact with potential consumers and form relationships. On platforms such as Reddit and Quora, you might have seen people posing questions and experts providing their inputs. This is one way to boost brand engagement and simultaneously reinforce your positioning as an industry leader. Plus, you stand a higher chance of obtaining high site rankings by actively offering valuable advice on forum boards. This gives you critical site visibility and can potentially increase the flow of site traffic.
Ensure Stellar Customer Service
Your company’s customer service will either make or break your brand’s reputation. Poor customer service will result in negative reviews that can pull down your site’s ranking and visibility. Conversely, having good customer service is sure to not only retain existing customers but also observe a growth in new customers. You can also expect to have positive online reviews, which aids in building your brand’s reputation and solidifying your company as a key industry leader.
Having a strategic SEO strategy is essential for allowing your brand to tap into its maximum potential. Not only would it strengthen your branding and help you maintain good online visibility, but it’ll aid in solidifying your reputation as a trustworthy and reliable company. If you’re ready to take your company higher, we recommend working with professional SEO agencies to ensure that you’ve got your marketing strategy covered.