There are many mediums of storytelling on the internet, but videos are the most effective mediums for any storytelling. By using videos, you can fuel the success of all your promotional campaigns and improve your content marketing efforts. But one should know how to use videos for improving content marketing strategy as there are many tips and tricks on the digital platform regarding this one aspect of running a business.
Videos also serve as an effective way to connect with people and build a long-lasting relationship as the relationship built with customers through videos is deeper and more satisfying. But if you are still not satisfied with using video for a better content strategy, then go through the below-mentioned facts and figures
- 80% of the internet traffic was because of videos in 2019
- Videos on social media get 1200 times more share than text and images
- More than 87% of digital marketers use some video marketing strategy
But just understanding the value of videos on the internet is not enough as you have to come up with a killer video content strategy, which we are going to discuss in this blog post.
Use a simple video SEO strategy.
If you have thought that SEO is relevant only for your blog posts and websites, then you are entirely wrong, as even some of the most popular video-based platforms have turned into search engine platforms. Nowadays, people are not only using these platforms for finding specific types of videos, but they are also using these platforms to search for broad information.
This means that there are many steps that you can take to make it easier for the audience to find your videos. For example, you can keep the title informative and short as only the first 60 characters of your videos will show up on the video-sharing website. And always ensure that you do proper keyword research before choosing any title for your video.
In addition to this, you can also add keywords to the description when you upload videos for free and include a link to your website in the video as well.
Always be clear about what the video is about
If you are interested in getting more views for your videos, you should always provide enough information for the audience to decide whether they want to watch your videos or not. Most people skim the title of the video before deciding to watch any video.
Never expect that even a single person browsing the video-sharing website will be ready to watch your 10 minutes long video without scanning the thumbnail or the image’s title. This is why it always becomes necessary to write informative and accurate synopsis. You can even highlight a couple of benefits that the viewer will get after watching the video. Moreover, you can also try to transcribe your videos as this will offer the content in a text format that they can skim read first.
Never forget to use social proof.
By using social proof, you are going to increase conversations and work on building credibility and trust among your audience base. We are not making this claim just because we think it works; we are saying this because social proof like testimonials is useful by almost 50% of the customers.
But testimonials are just one way to use the power of social proof as there are many other options. You can show comments, likes, and views on your videos to show the audience how people find your videos informative and valuable.
Suppose you are dealing in products or services. In that case, you can include testimonials from customers when you upload videos for free to showcase the features and effectiveness of your products or services.
Go for optimization
Once you can entice people to watch your videos, it’s time to start working on conversion. All you need to do to optimize your video is to keep conversion as the main focus point.
You can optimize your current video by including a clear call to action. There are many ways to have a call to action when you upload videos for free, like you can consist of a direct message from the video speaker, a link at the end of the video, or you can include a share button in the video. Choosing the correct type of call to action depends on what you want from your videos.
It takes time, effort, and passion for creating high-quality, engaging, and fruitful videos. But if you have the right plan for video content strategy, you can ensure that you are making the most from your videos. So, use the steps mentioned in this blog post and encourage more people to watch your videos.