As a real estate agent, it can be overwhelming to develop an effective marketing plan. With the rise of social media, it feels like the only option is to get really good at running Facebook and Instagram accounts.
But in the world of real estate, there are plenty of options for agents who want to build their businesses. From building healthy business connections to getting to know the neighborhoods in your city, it’s important to stay connected to what’s happening in the local market.
While social media is certainly one piece of the marketing puzzle, it’s not the only one. Get your business set up with a Google My Business Account, use a professional website, and send out real estate marketing postcards. These can all work together to help you create a robust marketing plan.
Here are some of the best ways to use those marketing postcards to your benefit, or you can click here to learn more.
Work With a Professional Postcard Company
It’s critical to work with a real estate marketing postcard company that can help you create an effective design and copy for your cards. These companies are skilled at creating eye-catching looks that have all the right information on them. They will focus on things like color, font type, and can help you craft the right offers for your target audience.
Use Different Types of Real Estate Marketing Postcards
There are two main types of real estate marketing postcards. The first kind keeps you at the forefront of people’s minds when it comes to real estate. You want to be the first person someone thinks about when they are ready to buy or sell a new home.
Work with your designer to create things like recipe cards, mini calendars, and postcards that highlight local businesses and things to do in the area. Brand these cards with your name and contact information to ensure people have your details on hand.
The second kind of postcards are ones with some sort of call to action. These cards are designed to get the recipient to do something specific. Whether you want them to engage with your social media accounts, participate in a giveaway, come to an event, or contact you for a free assessment of their home, make sure the call to action is clear.
Send Postcards Regularly
The worst thing you can do is to send out one postcard a year. A good rule of thumb if you plan to use real estate marketing postcards in your marketing plan is to send something out quarterly. This helps you create brand recognition and offers opportunities for the recipient to take action. Maybe you send a holiday recipe card in the late fall. Then you send a card to give the recipient free home staging if they sell with you, next, you send out a summer events card for their neighborhood.
Create a Robust Real Estate Marketing Plan with Postcards
The best marketing plans connect with the right people in the right ways. Using postcards in your marketing plan not only helps you reach out to a specific neighborhood or demographic, but it also helps you get in front of the people who need your services the most, and that’s homeowners.