It is only with the script in hand that the video will begin to be produced at gillespie video production company. As much as some people think that the writing is not essential, the spaces or gaps of content and the lack of information in the videos can happen. With this, you will generate more work and loss quality in the final product.
There is a formula that will help you in creating the script to produce the video. Then, just by using a few basic questions, it is possible to arrive at the perfect content.
- Who is the client?
- What does the company do?
- Who buys?
- When do you buy it?
- What is the differential?
That is an accessible address to start the content. However, it can be even more complete, such as:
- Description of the scenes
- What happens?
- Will it have background music?
- Where will the edit be done?
- Will it have an announcer?
Bonus Tips
Short Or Long Videos?
It is ideal for working with videos from gillespie video production company of up to a minute to attract more people to your channel since if they accept your content well, they will look for other videos. Remember that it is essential that all content is communicated. It is not worth making short videos without solutions or explanations of the matter. Do not lengthen the videos unnecessarily; you can bore your audience. Each type of content demands an explanation and presentation time.
If you still have doubts about the length of the videos, we have a tip for you; it’s just an orientation; you don’t always need to follow the same rule:
- Short Videos – for those who still need a better explanation about you or your product
- Long Videos – for those who already know you or your product
Thumbnail
Thumbnail is the famous image thumbnail or layer that appears in YouTube videos. It is essential to capture the public’s attention in this image since this will be the first contact with the audience with your channel. In conclusion, we can say that Thumbnail serves to differentiate your video from others related to YouTube suggestions. It would help if you attracted attention, and it should be done to show the purpose and identity of your channel.
To create an ideal thumbnail, you need to consider some of these characteristics:
- Little text: not to interfere with readability
- In the case of serial videos: use numbering (example 1, 2, 3)
- Channel icon or logo: to maintain an identity
- Functional area: important information should be on the horizontal left side since the time demonstrative occupies the opposite space
- Please do not make them all identical: it will be very monotonous and will not attract attention.
Peripheral Content
Keep in mind that the production of a video does not end when it is finished. From the main video, you can create various types of content in other media and other formats. For example, you can apply a good idea to use the video by creating a teaser or a GIF. In addition, you can create a square format video with subtitles, capture a photo of the frame, launch a content meme, and much more.
Another opportunity that you can take advantage of is to do the making-of. As a result, the “behind the scenes” of the production becomes excellent material. You can also use the video in a blog post and on the website. But, again, remember to make the most of the content produced.
To remind:
- Focus on your audience
- Know what the public is looking for and needs
- Solve your problems
- Plan your content
- Create good and quality content
- Create the complete script
- Spread and take care of SEO
- Draw attention with the Thumbnail
In short, audience building within YouTube is significant; and it depends solely on the production of the material.