Do you want to know how your website is ranking on Google? Are you curious about what keywords your website is being found for? If so, then you need to use a website ranker. This blog post will discuss what a website ranker is and how to use it to check your website’s Google ranking. Before proceeding, let’s first understand what website ranking is.
What does ‘ranking Position’ mean
Website ranking determines where a website appears on search engine results pages (SERPs). A website’s position on SERP depends on many factors, such as the quality of the website’s content, the website’s popularity, and the number of inbound links pointing to the site. By improving these factors, you can help to improve your site’s ranking position on Google and attract more visitors to your site.
To get further clarity, it’s crucial that we understand the types of search results and how Google generates them.
Types Of Google Search Results
Google will generate different search results depending on your device, location, and the type of query you’re making. Some of the results Google may deliver include:
- Local business listings
- Organic search results
Among the results that Google delivers, it’s the organic search results that are the most important for website ranking. Let’s see how.
Organic Search Results
For Google to generate organic search results, it will crawl and index the web pages it finds using its algorithms. Once a page has been indexed, Google will determine where it should rank on SERP based on its relevance to the user’s query. Google matches the words (key phrases) a user types in the query search box to its indexed pages. It will rank the most relevant pages to the key phrases higher on SERP.
Other results like adverts (AdWords) or local business listings may also appear on SERP, but these are generated using different criteria and are not affected by your website’s ranking. Therefore organic search remains the most critical type of result for website ranking.
Checking Your Website Ranking On Google
Now that we understand what website ranking is and the different search results on SERP, let’s learn how to check your website’s ranking on Google.
To check your website ranking on Google, you need to use a website ranker. For instance, Google has a Google search console (GSC), a free tool that allows website owners to check their site’s ranking on Google. To check your website’s ranking using GSC, follow the following steps:
Step One: Go to the Google search console and sign in with your Google account.
Step Two: Click on ‘Add a property and enter the URL of your website.
Step Three: Once you have added your website, you’ll see the GSC’s dashboard view. On the dashboard’s left-hand side, click on performance.
Step Five: In the ‘Performance’ view, you’ll see a graph with your websites:
Total clicks – The number of times web users clicked your website on SERP.
Total impressions – The number of times your website appeared on SERP but wasn’t clicked.
Average CTR – The click-through rate is the percentage of times people clicked your website on SERP out of the number of times it appeared.
Average position – This is the position your website appears on SERP.
You can use these metrics to track your website’s ranking over time. If you see a decline in any of these metrics, it could indicate that your website’s ranking has declined on Google.
That’s how to check your website ranking on Google!
However, it’s essential to know that your website’s rank can fluctuate. The key factors that may cause this variation include:
Google’s algorithm updates – Google makes regular algorithm updates to its ranking algorithms. These updates can cause your website’s rank to fluctuate.
Localization – Your website’s rank may differ in different countries or regions. This is because Google delivers search results based on the user’s location. For instance, if you’re searching for ‘pizza’ while in the UK, you’ll see different results than searching for ‘pizza’ while in the US.
Personalization – Google also personalizes search results based on the user’s past search history. For example, if you’ve searched for ‘pizza’ in the past, you’re more likely to see pizza-related results when searching for ‘fast food.’
There you have it! Now you know how to check your website ranking on Google. However, it’s important to remember that your website’s rank can fluctuate over time due to Google algorithm updates, localization, and personalization. Therefore, it’s essential to regularly check your website’s ranking to ensure it hasn’t slipped.