Search engine optimization (SEO) is the best way to generate more leads for your business. You can use various SEO strategies to get your website on top of the search engine results pages (SERPs). That way, you can have new visitors who might purchase your products or avail of your services.
If you have an ecommerce business, it will be worth it to use SEO to boost your ranking on SERPs and increase your revenue. This article will guide you through the various tactics that you can use to start your SEO campaign.
According to Digital Authority Partners, SEO is the most effective strategy that you can use to attract more organic traffic to your website. Kick-start your SEO journey by working on a content management system (CMS).
If you have availed of a WordPress ecommerce website hosting, you can check your dashboard and select the main page. Here, you can provide a meta title and a meta description for every website page.
These two are your metadata. Search engines read and use your metadata to index your site and recommend it to users searching for a similar product or service that you are offering. It is important to include keywords that best describe your offerings so that you can receive inquiries from your target audience.
Adding metadata is the first thing you need to do if you want to increase your ecommerce site’s visibility on the internet.
Product Listing Page Optimization
The next thing you need to do is product listing page optimization. Choose five of your best products or services and dedicate a separate page for each. Promote featured pages by adding links to them and asking other websites to link back. Add a link pointing to the checkout page to your product description or content.
From the checkout page, add a link pointing to the blog page. These two links are your internal links; they provide navigation help for users who want to pay for a product right through your website. The link pointing to the blog serves as an additional information tool for people who hesitate to buy your product.
The blog can clear some misconceptions about the brand and provide testimonies or reviews from actual customers who are happy and satisfied with the purchases. Add a link to the blog pointing back to the checkout page so that you can guide prospects through sealing the deal.
For your backlinks, ask a partner site to mention your brand and the featured product listing pages in their blog posts. The links will serve as the backlinks that search engines treasure so much because they signal that other people trust you and your brand.
You can also mention your featured product listing pages in your social media posts and tell something interesting about your brand. That way, potential customers can check out your website.
Another SEO strategy that you can use for your ecommerce is guest blogging. Some popular sites accept high-quality articles from websites like yours. They can allow you to mention your brand or a relevant keyword so that you can have backlinks.
However, you need to meet their qualification standards and agree with the terms and conditions. The more popular a website is, the more stringent the terms are. Nevertheless, being able to publish your articles on popular sites will drive more traffic to your website and increase your SEO credibility score.
On the other hand, you can ask some famous bloggers to feature your brand and write about their experience in shopping on your website. Agree on the terms for exchange links or some compensation on the part of the blogger.
Guest blogging offers many benefits for your ecommerce site such as additional online exposure and high traffic to your website. Try this and see how search engines rank you higher on SERPs.
Local Business Directories
What’s more practical than having your community members order goods from you via your ecommerce site? Nearby orders are easier to manage and more cost-effective, and they can provide you with a faster return on investment.
Usually, repeat orders come from your loyal townsfolk. So take advantage of local marketing by registering your business with local business directory sites such as Google My Business, Yelp, Apple Maps, Yellow Pages, etc.
Submit your business’ contact information, location map, website URL, social media pages, etc. If you have a physical shop, mention the store hours and days.
Local targeting helps you generate daily inquiries and ship products within the week. This dramatically increases your revenue for each month and is sure to meet your target sales quota. Local directory listing increases your SEO score through clicks on your site links.
These links also serve as backlinks that search engines count on to determine your authority on the internet. Make sure that all your contact information is correct before submitting it to local business directory sites.
The best part of having an ecommerce site is that you can ask prospects to pay directly through your website. You can maximize this feature by pointing links to your checkout page. Across your website pages, plan carefully the calls-to-action that lead to the payment page.
You can also upgrade your Facebook, Instagram, and Pinterest social media account to ecommerce accounts and integrate these sites into your website. For example, customers can click on the “Pay Now” button from your Facebook Shop, and they will be directed to your website’s payment page.
Or you can just allow your Facebook Shop to accept payments directly. Instagram and Pinterest now also have this feature. You might want to try this out, especially if your target market uses these media channels.
You can triple your sales by integrating your ecommerce accounts with the same payment center. If your website and social media sites use ecommerce technology, they help raise your SEO score.
These SEO strategies will help you increase your online visibility, and search engines will rank your website higher on SERPs. The techniques gear toward helping online users find your products or services by providing clues and information for search engines.
SEO is the search saver for most users, and this digital marketing tool yields higher revenue for most businesses. Make the most out of your ecommerce platform and see visible results month after month.
If you need help with implementing SEO strategies for your ecommerce site, you can contact a digital marketing specialist. Having a partner in running your business enables you to focus on what you do best. Get started now with an ecommerce SEO campaign to boost your monthly sales.