Are you considering adding images to your website?
When Google removed the “view image” button, website traffic increased by 37%. It means images pique human interest so much they will open a website to view them.
In this guide, we’ll teach six things to consider when choosing business website images. Read on and find out more:
1. High-Quality Images
Ever heard the phrase “a picture is worth a thousand words?” What if the picture is blurry? Will the message reach the people?
When looking for business website images, focus on image quality. Not only do blurry images make you seem unprofessional and cheap, but they’ll also give viewers a hard time.
Besides, you spend a lot of time perfecting your content Why not do the same for your images?
2. Relevance and Honesty of Image
Although images help pique on viewer’s interest, any image won’t do. Always focus on the relevance of the image to your brand and content.
If your business specializes in wedding dresses, post pictures of your finished products. Never go overboard and post photos unrelated to your business. Often, it leads to customers having improper expectations.
3. Go for Unique Images
Another factor to consider when choosing business website images is uniqueness. It means the images you upload shouldn’t be readily available online.
Even if you use free stock photos, tweak the images and make them reflective of your brand. Change the opacity, add text, or merge the image with others to make it unique.
4. Consider Image Size
Images affect the page load time of your website. If it’s too high, your site will load slower. It can result in website visitors leaving, impacting your SEO rankings.
Optimize your images to keep your page load time short. Do it without sacrificing your image quality. You can do it through resizing, compressing, or caching.
It allows you to deliver a high-quality image using the smallest size possible.
Testing website images before uploading ensure whether the image works for your content. It also identifies whether the image is too large for your site.
5. Choose Images with Human Elements
Displaying images with human elements is one digital marketing strategy that you need to know. It makes the image more relatable to your audience. An image of a hand typing on a laptop is more realistic and relatable compared to a laptop picture.
6. Use Emotional Images
Research proves a picture can sway human behavior. It applies even when they only saw it for 10 seconds. It makes emotional images a powerful digital marketing strategy.
When you’re choosing images for your business website, consider the image’s emotions. If you’re advertising an environment-friendly product, use pictures of the dying earth. It invokes guilt and encourages action from the viewer.
Optimize Business Website Images Now!
Choosing the right business website images is vital to gain more visitors. Take note of these six considerations to get the best images around.
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