Videos are becoming the fast medium of communication. It is being referred to as the most effective and most preferred way to reach a wider audience for any business. When it comes to providing value to your audience in the form of content, the video comes as a super saver to enhance customer experience.
Even if there are multiple ways to promote your brand like blog posts, social media marketing, email marketing, etc. most businesses are using video to scale up their brand presence. Do you know why? Let us answer you with this blog.
As per Hubspot, videos on the landing page increase conversion rates by 80% and just adding the word “video” in email headings can increase mail opening rates by 19%. Though these stats are enough to attract businesses to use video, below mentioned are a few points that will help you understand the value that videos bring to your business.
Five biggest reasons why your brand needs video!
1. Increase brand awareness.
Building your brand awareness is a prerequisite for every brand. Thus, videos illustrate your brand image to your audience so they can know you better. Videos are the most common and preferred way to grow and scale your brand’s identity.
With videos, a brand can show different phases of their businesses, product explainer videos, behind-the-scenes videos, etc. That’s why brands use videos to increase their brand awareness. It also brings massive traffic to their websites.
Not only this, if you have an attractive video, it is reported that 92% of mobile users share video with others.
2. Increase revenue.
Sharing business videos with your potential customer helps in increasing brand recall. Thus, the next time they want to buy a product in your niche, they will remember the extra touch you added with the videos.
The ultimate goal of any marketing strategy is to get more leads and conversions. Brands that use video in their marketing have grown their revenue by 49% faster than those who do not use video.
3. Show your expertise uniquely.
Today every brand is looking to be an industry leader. So, to stand out, one must exhibit a unique way to show their expertise. Thus, applying a video marketing strategy to show your expertise could be very beneficial in creating your brand’s identity.
As a business owner looking to grow your brand rapidly, you must have expertise in your industry. So, share this blog with your marketing team and make them include videos in the upcoming month’s marketing strategies.
Let’s say you want to buy a spectacle. The first name that comes into mind is Lenskart. This is because they have built their brand’s expertise in such a unique way that has imprinted on their mind. This is what video does for your brand that can help you market your brand and expertise.
4. Helps in customer acquisition.
Explanatory videos are an important part of any business that lets customers understand your business, product, or services. Explainer videos act as a bridge between customers and businesses by inculcating videos that show:
- How to use the product?
- Benefits of the products
- Ingredients used in the product
- Behind the scenes of making the product
In a customer survey, 84% of customers say that they have been convinced to buy a product or service after watching a particular brand’s videos. People prefer learning about products in the form of videos rather than texts. 72% of customers say that they prefer watching videos to learn more about products.
How can you stand out from your competitors?
If you are active on Instagram currently, you must have observed the dynamic shift in the brand’s social media strategies due to the introduction of reels on Instagram. Other than native video platforms like Youtube, video content gets better engagement than texts and graphics on any platform these days. But is it that easy to get the best results even when your competitors start following the same strategy?
Creating videos and marketing videos for businesses requires professional support and expertise in the field. So what can help your business to stand out from the crowd?
1. Choose the right type-
Choosing types of videos is an important task in video marketing. There are tons of video types to follow but you would only know what works best for you by experimenting and analyzing the results. Although animation videos are trending in the current year and businesses are getting affected positively by the help of those videos.
2. Hire a professional team-
Creating the best explainer videos requires professional support from the start of video creation and goes a long way to the end. From script to deployment, adding a professional touch to explainer videos can affect your growth and can help you get the expected results from video marketing.
3. Create content your customers want to see-
Providing value with your content is the key element while marketing videos. People love to watch videos if they are getting any information out of them. If the video is worth watching, it is worth sharing. People share videos if they find them attractive and informative.
Instead of making your video salesy, try to create a mix of informative and promotional content that entertains and educates people at the same time. It helps people to stay longer on your platform and increase their watch time.
4. Choose the right platform for your video–
Youtube is the native platform for videos but nowadays social media platforms like Instagram and Facebook are getting more engagement and can help you create a powerful community of viewers.
5. Optimize your videos-
Take the help of video SEO to stand out your video from other video marketers and get more audience by your presence on top of search results. Using relevant keywords in the title and description of your video and better backlinking can help your video top the search results. It helps in getting more traffic on your website resulting in more potential customers and more conversions.
Using videos has tons of advantages in any business. Irrespective of the video type, it also helps every business to grow in terms of customers acquisitions and revenue. We hope this blog clears your doubt regarding why businesses are preferring videos over any other type of content for marketing and how you can stand out from others even if they are also following any video marketing strategy.