An affiliate manager is a manager of work with clients, not directly through buyers, but through affiliate programs and webmaster services. For example, the best betting affiliate program Parimatch has established itself as the most reliable and profitable. These specialists are engaged in the creation, development, and promotion of a business, they are well versed in marketing, and management and can work remotely, which is especially important in light of the latest global trends.
Affiliates are rewarded for building a quality chain from direct product to traffic. Money can be paid for the following user actions:
- purchase;
- transition to the site (click on the provided link);
- any action of the client (registration, filling out questionnaires);
- software installation;
- watching a video clip or advertising.
The cost of each activity is different, the most highly valued are actions where, in addition to getting acquainted with the product, a potential client performs any action that will later allow the seller to contact him and go on sale.
What should an affiliate manager know?
Knowledge of a specialist applying for the vacancy of an affiliate manager includes:
- understanding the basics of online marketing;
- experience in developing and promoting various projects via the Internet;
- arbitration experience;
- understanding the specifics of the market;
- skills in working with Google Analytics, Excel;
- ability to make and conduct presentations;
- communication skills, literate speech, persuasion, and negotiation skills;
- English proficiency (starting from the Intermediate level);
- analytical mindset and creativity.
Several personal qualities are highly valued in the work of affiliate managers. These include a high level of responsibility, customer focus, and stress resistance, as well as initiative.
Since most affiliate managers work remotely, good self-discipline skills and the ability to organize their workflow will be required. This position is not suitable for those who are used to sitting and waiting for orders from management, because. The main task of an affiliate manager is to actively attract clients, draw up individual programs and find a non-standard approach to all customers. The amount of remuneration and promotion on the career ladder directly depends on the personal activity of the manager.
Responsibilities of an affiliate manager
The specialty appeared on the labor market relatively recently, therefore, to understand how suitable this position is for you, you need to separate it from many other managerial areas. The list of duties of an affiliate manager may increase or decrease depending on the level of his skills, a delegation of additional duties. The main list of responsibilities includes the following:
- active search for partners ready for cooperation;
- development of various promotional offers and promotional materials;
- consulting support for existing and potential clients of the affiliate program;
- analysis of advertising campaigns, traffic, and affiliate results;
- determination of the optimal strategy for partners;
- implementation of traffic quality control;
- work with offers of various types;
- timely informing partners about changes in the terms of cooperation, as well as current promotions.
In most cases, there is a requirement to be in touch with partners at any time to provide 24/7 support.