There are two e-shops. One is doing well, the other is not. Is it a coincidence? That’s hard. Most likely there is a difference in marketing. While for one it is only (at best) an effort for any advertisement that has neither a head nor a heel, the other thinks like his own customer and knows where to concentrate his energy. In this article you will find 7 tips and one bonus so that you also belong to group number two.
1. User experience
Embrace the skin of the customer who is with you for the first time. Would you be familiar with your e-shop? If a customer clicks on any subpage of your e-shop, does he know what to do? If he ends up in a place he has nowhere to go, he leaves. Work with overlays and make sure every part of your site points to where you want it. Marketing is no longer just about playful headlines and calls to buy the “best” product. You have to analyze, edit, adapt.
2. The power of customer-generated content
Where do you go for advice when you go to buy any product? Reviews are (apart from price) what interests you the most. Why? You also want to hear an independent opinion. Encourage people to add a review after purchasing the product, or to review your store on “price comparison engines” or Google.
Don’t just try to sell. Educate and entertain your customers. Why are you reading this blog? You want to know something. There are many ways you can communicate with customers. These can be blogs, social networking, e-book mailing and direct mailing… It is important that you know why you are doing this and what you are following.
4. Personalized marketing
Who are your customers? Just please don’t tell everyone. Define target groups, develop people and adjust your communication according to the preferences and things that interest them. More advanced techniques of personalized marketing also include retargeting and remarketing, where you display certain content only to visitors to your site or a specific subpage through advertising, respectively. e-mails.
5. Loyal customers are the best
Have you heard that you spend 80% of the cost of acquiring a new customer compared to 20% of maintaining the current one? Pamper your customers, reward them and feel free to add some gamification. Create your own “affiliate” program – for every customer who recommends your e-shop to a friend and sends him a call by e-mail, pay a 20% discount. You can also send a gift coupon to all loyal customers who have bought more than 10 times from you. There are no limits to creativity.
6. A / B testing?
Do everything you do in several ways. In other words, try what works and what doesn’t. Do you advertise on Facebook? Don’t rely on just one picture, don’t rely on two, try three. And three different headlines. At least find out what works best for you. I’m not saying that A / B testing (two different variants) is bad, but multitesting (more than two variants) is just better.
7. Do you know where your customers are?
Why are you on Facebook? Because is your competition there? A mistake! Just be where your customers are. For fashion e-shops (and not only for them) there is currently a huge challenge in Instagram and P interest marketing. This has become even more attractive in recent days as both social networks have improved their advertising capabilities.
1. Use the biggest platforms – Google Ads
It doesn’t matter if your competition uses Google or Bing. You have to decide based on your business. We recommend that you handle marketing on the most popular and most visited platform – Google. Google Ads offers many types of ads that will engage your potential customer and turn them into a regular customer. Also, don’t be afraid to use various tools, which will save you time and money.
Making your e-shop successful can be challenging. Don’t get married and try our tips and tricks, which will definitely improve the operation of your business.
We keep our fingers crossed for you.