The Internet and health club marketing are a perfect fit, especially considering the nature of our new digital age. In fact, if a club does not take advantage of the benefits built into Internet marketing, it is likely to collapse. It’s common knowledge that most people nowadays turn to the Internet first when looking for information on just about everything. In reality, this can be a beneficial phenomenon for any savvy club owner.
You must sell your health club on a regular basis using the widely used direct mail method. This is where you create your own post card-sized mailer with a promotion to entice new members right away. What do you have to offer? So why not sign up right now and get your first month free? Alternatively, why not join with a buddy and get a free enrollment? You can include a variety of offers in your mailing to entice potential members. Make your direct mailer easy to read and understand while also being colorful and professional. Choose the neighborhoods closest to your facilities to deliver to, and if possible, do so on a regular basis. Be creative.
Your health club design have website with enough of information. On your website, give offers, pricing, and a map of your specific location so potential members may easily discover you. Have coupons for your current members on your website where they can get discounts on personal training packages or savings when they re-enroll, or give them a free week. Testimonials, why you should join, staffed hours, club news, contact information, and even a profile of the managers and owners should all be featured on your website.
Offers from Companies or Students
This is where you approach local businesses and offer them employee-only discounts. If a minimum of 6 employees join, you contact your local vehicle dealership and ask them to waive any start-up fees. Create a little poster about your club and your offer to display in the corporate lunchroom. Offer any local high school teacher in your area prepaid memberships with two months free. Again, put up posters in the lunchrooms and offer student discounts. You can do so much with tiny businesses, and they will appreciate it.
Boxes of Lead
Make a lead box or a bowl that you may leave in grocery stores or convenience stores where you’re giving away a free 12-month membership. Potential members fill up a little card with their contact information and place it in the bowl or box. Take the leads that were dropped into the box back to your office and phone them, offering them a special deal to join your fitness club. If you provide value to a potential member, he or she will most likely choose your group over another.
Create sticky notes at your local printer, and once again, give a bargain. Stick them on every automobile windshield at your local grocery shop. Alternatively, go to your local shopping mall and place them on every car. As with all of these marketing tactics, the key is to include a special offer. Always include your name, phone number, email address, and website address on all marketing materials.
Referrals from Members
Offer a member recommendation scheme to your current members by emailing them or posting signage in the club. They get a free month, a free t-shirt, an MP3 player, or the chance to win a trip for every new member they bring in, depending on your budget. Referrals from current members are a great method to help them while also expanding your membership base. These are just a few examples of successful health club marketing strategies. Simply be inventive and provide value in your offer. A free month here and there can add up to several months from a single member.
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