Creating a marketing campaign is so much more than following examples or using proven tricks. Businesses need to innovate and find a way to fit their into a promotional strategy, and there is never a one size fit all approach. Basically, you need a new thing every year, and you need to be innovative, proactive, and even take a few gambles before you find out what will work
Speaking of gambling, it’s actually very difficult for casinos and online gambling platforms to do marketing campaigns. It’s not as easy as filming a short commercial and paying a TV station to run it. A lot of countries don’t allow for gambling ads to be aired when children can see them, which poses a challenge. So, let’s discuss some growth or marketing strategies that really make sense for land-based and digital casinos.
This type of marketing is a necessity for online casinos, but it can also be very helpful for brick-and-mortar establishments. This can mean a variety of different things that help your site become more visible or rank higher on the search results. It means that text on your site needs to be optimized for specific search queries and that the content you offer needs to have higher quality.
Moreover, this online visibility is strongly driven by user interaction and experience. Therefore the games and content you offer on your site need to follow some of the latest trends in the casino industry. In other words, it’s not enough for people to simply discover your site; they need to be motivated to actively engage with the content or games you are offering. This is why lots of online casinos partner up with multiple developers in order to expand their game libraries.
Promotions and Barrier to Entry
Casinos need to be fun and attractive places, so the more visitors you have the better. Land-based institutions use interior design and positive vibes to attract visitors and tourists. They are always teeming with people and look busy which is why there is a constant influx of guests as they look like a party that never stops and that someone is always winning. The bright lights and the exciting sound effects echo through the big halls and their croupiers are trying their best to keep up this lively atmosphere.
Online casinos can’t exactly create crowds but they can make sure that a lot of people are playing. They do this by creating welcome offers or by simply lowering the barrier to entry. An example of this would be $10 deposit casino platforms that also offer deposit bonuses on the initial payment and free spins. This means anyone can afford to play and they get some extra money to play the gems they want or extra spins for slots. This makes the whole website more accessible and motivates users to create an account and start playing.
Be a Problem Solver
People usually go online in order to find a solution to their problems. So, you need to ask yourself, what problems do you solve as a casino. Well, that’s easy. You offer a great atmosphere, food, and drinks. So, it’s a perfect choice if someone wants to throw a party and have fun with their friends. You need to market these services and optimize your site with relevant phrases and location-specific keywords. You can also offer accommodation or host big events, which brings us to another commonly used growth strategy.
Pursue Big Events
Casinos have lots of space which allows them to host all sorts of events that attract a large audience. One of the recent examples of this strategy is hosting eSports tournaments, which opens up the possibility of acquiring new users. First of all, casinos tend to have sports betting as a part of their gambling entertainment, and eSports betting has become quite popular. Moreover, there are always breaks in between matches so all of that audience might want to sit down and grab a bite or try some of the casino games that are nearby.
Although casinos face challenges when it comes to advertising they are in a pretty good position. They offer games, food, great accommodation, and an entertaining atmosphere which can create a positive feedback loop with visitors. They also have to follow trends and keep up with the new technology, but as we saw they also must rely on an array of tactics to stay relevant and to facilitate further growth.
Mila Roy is a professional content strategist and she works at Gamblizard. Her field of focus is the iGaming industry and sportsbook operators, so she is always up to date with the latest gambling news and sports events. She loves to play video games, go hiking and camping, and play poker with her friends.