Based on the product you are bringing to market, you may prefer flexible packaging that stands up or lays flat. It is important to factor in how packaging will protect your product during shipping and stocking as well as the visibility of products on retail shelves. Find out more about the benefits of stand up pouch packaging and lay flat pouches for different types of products.
Benefits of Stand Up Pouches
Stand up pouches are more visible on shelves than packaging designed to lay flat. These pouches may also be fully formed to protect the condition of delicate contents. In general, stand up pouches are a better choice for bulkier products or larger quantities of products. You can choose from a variety of flexible materials including recyclable polyethylene or post consumer recycle plastic.
The gussets on stand up pouches allow for an even larger area for custom printing. Brands can choose from side gusseted or bottom gusseted pouches based on the weight of the product in a package and the design that is likely to reduce breakage or crumbling of snack food products during shipping, retail display and transportation by the end consumer.
Benefits Of Lay Flat Pouches
Lay flat pouches tend to be more economical than stand up pouches. These pouches are also known as flat bags or pillow pouches and are designed to lay flat. Packaging designed to lay flat may be sold as rollstock or fully formed pouches.
Products that are relatively slim and can be loaded into a box or tray may be suitable for packaging in lay flat pouches. You can choose from options such as three-side seal pouches or stick pack pouches that lay flat, as well as options for a hang hole for display on pegs or hooks at a retailer.
Pick The Right Snack Food Pouches
It is easy to choose the right pouches for snack food when you work with a packaging provider. Product packaging experts can recommend the right packaging films or designs for any snack food products, including custom printed Mylar bags or PE pouches.
The design of packaging materials determines how protected products are during shipping and storage. It is important to factor in the need to protect snack foods from exposure to air and moisture as well as damage risks posed by drops or jostling. Some flexible films are also more eco-friendly than others. In general, PE and Mylar pouches are recyclable through store drop-off programs.
The protective films and digital printing options available for pouches make this type of flexible packaging a good choice for many products. Stand up pouches are highly visible on shelves and can be made with hang holes for in-store display on pegs or hooks. Lay flat pouches that can be packed into a box or tray are an economical choice well suited for slim products, and can also be made with hang holes. Consult with a product packaging design specialist to select the right type of flexible packaging for any product.