Here are some tips to create your blog and improve your business
Several commercials use websites and social media to show their work, storage and projects. However, another strategy is creating a blog to post content about your niche and to highlight the importance of your products and services.
Creating a blog is also an opportunity to implement an SEO strategy, ranking your business on Google search results, showing the relevance and importance of the commerce. Using an SEO strategy, you can optimize keywords and create contents giving tips of how to use your service and products, making your business relatable and more useful to your customers, fidelizing them.
Yet, creating a blog isn’t just creating a website page and leaving it to your viewers. The opposite, even the URL page can help to boost your website. Here are some tips to create your blog. Check it out!
Before creating a blog, you have to choose what you’re talking about, maybe dividing the contents in categories so your visitors find your contents more easily. Also it is important to choose the niche you work with, so you can describe your services and products in a complete way, highlighting all the benefits of its use.
It’s important to choose a website hosting to accommodate your website, assure your blog is secure and make sure you are the only one able to use and modify your website domain. You can choose a free website hosting or personalizate your domain, choosing a paid website hosting. Besides that, it is essential to see the platform’s benefits and support that it comes with the service, as well as define your priorities and goals like how much traffic you’re expecting and financial costs. In addition, it is relevant to choose an easy domain for your customers to find your blog.
After choosing the website hosting and domain, it’s important you choose the platform you want to use and see the benefits to install and configure your blog. You can see other blogs for inspiration and see its designs and methods of work, understanding what works for your business.
After configuring your blog, you need to set a release day to launch your new page and you can do a marketing strategy to it, always remembering that it doesn’t make sense to launch an empty page, so you must have at least a job description, saying what you are gonna post in this blog and its objective. Once this is settled, it is important to do a planning with which contents will be posted first. This is when the SEO strategy comes in, with the keyword selection to optimize your texts. If you can, it is good to think of hiring a specialized professional to do this work, once it is a long term job.
Now that everything is settled, it is time to promote your blog. Use tools that you already have, like flyers, social media and newsletter. Make a small description highlighting the importance of the blog for your customers, giving value to them. For example, if you sell clothes and someone buys a piece that doesn’t know how to use it, you can explain and mention that in your blog you have tips of other ways to use it. Maybe you can put a QR Code in the clothes’ tag with your content to make it easier for your customer.
You can also make extra money with your blog. You can do it in several ways, like with paid ardmentising, publicities to your products or from a partnership; you can sell backlinks to other websites, create an affiliate program, giving a percentage to who sells products… But be careful, if you don’t have a strategy, this can prejudice your blog instead of improve it.