For your software solutions, GCP Marketplace or Google Cloud Platform Marketplace is an amazing platform. It also comes in the top three names, along with AWS (find info here how to delete AWS account) and Microsoft Azure. And your users also get the trust of Google.
But there are some things that you need to keep in mind while selling on the GCP marketplace. Though the user interface is a lot easier but just like any other business, here are also some vitals that you need to focus on.
How To Sell On The GCP Marketplace: A Small Guide
Here in this article I will guide you on how to sell on the GCP marketplace. This small guide may not offer you the pieces of information in detailed, but it will surely help you with the most essential piecest that you simply should not avoid.
You can get those detailed pieces here about Why to sell on gcp marketplace.
CO-selling And Partnership For Expanding Your Reach
In the most recent indeed channel of GCP marketplace, they have found some really cool enthusiastic supports from cloud representatives. The MP representatives are jumping into the ring and assisting ISVs.
So in simple words it is now clear that co-selling and partnering will not only help you to get a part of the limelight, but also make sure that your reach are expanding. What more you can ask from a clod-based marketplace offered by Google?
Pre-existing Commitments And Consolidate Billing Accelerate Deals
All the supports that ISV s are getting from the MP representatives are pretty good. But on top of that completing any deal via the marketplace is mostly proved easier for the buyers. And this results in a shorter buying cycle.
On the contrary, of negotiating with enterprise buyers moreover adding your particular business as a very new vendor, you will be able to add your services on their Google cloud bill. And that too is merely another line item.
Educating And Incentivizing Your Sales Team
All the MPs are specially for finding new audiences and accelerating deals. Here the scenario is not any “build it, and they will come” type. Easy deploy and point-click obviously can happen, but it has been found that customers are doing pretty big deals.
And the interesting fact is that those deals are not necessarily from those channels that are doing massive volume. In order to ensure your sales team has all the required resources, it is important to educate them all about what is available.
Leadership Buy-ins and Alliance Leads
For ensuring marketplace success, the other crucial elements of GCP Marketplace include MP Alliance leads and leadership buy-in. For the alliance managers, it is really common to focus on understanding the working way of cloud providers.
Then from both the customer-facing perspective and a product perspective, they leverage and also internally with your sellers. There is another best practice, and that is with your new sales channel, get your entire company on board.
May Need To Shift Your KCI Focus
In the initial days, it is not mandatory to totally focus on the number of deals. There are some things that most people generally skip. And getting a faster deal is one of them. It can happen that you are not totally looking for customer acquisition as the prior thing.
And you need to communicate it with your executive team. By meeting buyers, Cloud marketplaces such as Google Cloud Platform have the capability to help you in accelerating your deals.
So, keep all these things in your mind and never skip any of them. It will surely offer you a great outcome with an excellent source of earning. But you also need to make sure that you are utilizing all the benefits in the correct way. All the best!