An explainer video is the best way of explaining your product or service in a short, minimal, and effective manner. There is no doubt that explainer videos have become one of the most powerful tools in marketing strategies.
They allow brands and businesses to produce their product or service while also sharing an informational content piece with the audience.
How to Make an Explainer Video in 5 Easy Steps?
Creating an explainer video can seem like a daunting and difficult task as a video requires you to juggle multiple things such as scripting, storytelling, animation, editing, branding, etc. But there is no need to get chaotic or stressed about drafting your explainer video.
Here are the basics of making an explainer video in easy 5 steps, just how the professional does it:
Step 1: Composing your script
The script is the most critical part of an explainer video. It is the backbone that gives structure and design to your video. Now, scriptwriting is all about your thoughts and ideas that relate to the concept of your video.
The best way to get a good script is to write down every single idea that comes into your mind, just do not restrain or limit your creativity. Once you are done brainstorming, or you have enough material, then your next step should be polishing your ideas and ending up with a focused and authentic script.
You should read the script a few couple times as it will help you improve it more and more. Following are some significant tips that will help you to develop and improve the best script:
- Be very concise with your explainer video, time is precious, so try not to waste it. Keep the video in the time gap of 90 seconds, which approximately equals 200 words.
Your goal is to capture the audience’s attention within the first few seconds so that they get hooked up and stay for the end.
- Be relevant to what your customer wants to see or prefer. Your main objective is to sell your product, but it is much more important for you to tell the audience how will your product or service benefit their lives.
Your aim should be to create a balance between what you think is important and what interests your audience.
- Be entertaining with your explainer video, along with being educational and informational. Find ways to explain your video in an entertaining manner that is also memorable.
An entertainment script can be challenging to pull off, but it is what will capture and motivate the audience.
Step 2: Voiceovers
Once your script is good to go, your best step is to have voiceovers for it. Now, voiceover is something that needs professional guidance, which means you have to hire voiceover artists for your explainer video.
There are three main options when it comes to the best voice-over artists who are also used by top animated explainer video companies:
- Craigslist is an old reliable app where you can find tons of voiceover artists.
- Voices.com is more of a modern and professional site that has a huge network of expert voiceover actors.
- Fiverr is one of the best freelancing websites that offer not only great voiceover artists but also at low prices. You can hire a voice artist only for $5.
Step 3: Production
Production is a crucial step in making an explainer video, but do not think that a video will only be successful if it has a high explainer video cost. You can do it in more than one way, such as hiring a professional or freelancer if your budget is higher.
However, if you have a low budget, then you can also make your video with your iPhone. It all depends upon you perusing the concept of your explainer video.
Step 4: Sound effects and music
Whatever type of explainer video you are making, sound effects and music is a must one to have. Because no one wants to see a silent or boring video, using sound effects is a tip for all top animated explainer video companies.
You can find the best music or sound effects from various platforms such as Mus open, YouTube, audio jungle, YouTube, and audacity.
You must check and read the fine print carefully on these websites so that you can know what falls under the sound licensing agreement. The price rates are different for each of the websites.
Step 5: Determine the performance of your explainer video
Measure the performance of your explainer video via the YouTube insight data alongside google analytics. The data will show the engagement of your video and how people are responding to it. It is an important step as it enables you to know how well your explainer video is doing and what people appreciate the most about it.
An explainer video is the most composed and effective way of unfolding a concept to capture the eye of the audience. But all you have to do to get the best explainer video is to follow just 5 simple and easy steps, which will make you able to get all the work done in a precise and cost-effective approach.