Are you struggling to draw consumers to your website? You’re not alone. In fact, 65% of marketers have the same problem.
If you can’t generate website traffic, you’ll struggle to generate leads. Without leads, you can’t improve online sales. Instead, you need a plan of attack!
Here are seven methods that can help you get more website traffic this year. With these tips, you can set your business up for success. Instead of falling behind, you can take the lead in your industry!
Discover how to attract people to your website with ease. Start growing your business with these seven tips today.
1. Update Your Website
First, take a look at your website. If it’s old, outdated, or slow, the visitors you do attract could leave. Your bounce rate could rise as a result.
A high bounce rate can have a negative impact on your search engine rankings. The lower you rank, the less likely people will see you online. You continue generating less and less traffic as your ranking declines.
Instead, you can update your website to improve the user experience and reduce the bounce rate.
First, review the latest user experience (UX) design trends. A positive UX can keep people exploring your content. Your clickthrough rate and dwell times will improve.
These metrics can boost your rankings, helping you get more traffic in the future.
A few UX design trends include:
- Speeding up page load times
- Getting mobile optimized
- Using white space to give content room to breathe
- Using headings and subheadings to organize content
- Featuring contrasting colors to help elements pop
- Using micro animations to draw the user’s attention
- Writing with shorter sentences and paragraphs
Run your website through Google’s Mobile-Friendly Test and PageSpeed Insights. Make sure you’re optimized for mobile users. Determine what’s causing your site to lag, too.
Even a one-second delay can hurt conversions by 20%.
You can also improve the UX and your Google rankings by appealing to Google’s Core Web Vitals. The Core Web Vitals are ranking factors that can impact the UX.
For example, you can improve your web hosting and remove unnecessary scripts. You can use image attribute sizes and improve browser caching, too. You can hire a user interaction designer to start making these changes.
As you improve your website, people will click around and explore your content. Your ranking will rise, helping you reach a wider audience.
2. Create High-Quality Content
Once you update your website, give people a reason to visit. If your content is old and stale, there’s no reason to come back. Instead, develop your content creation strategy.
First, research your target audience. Determine who they are based on demographics and psychographics. Consider their:
- Marital status
- Household income
- Buying behaviors
- Pain points
Segment your broader audience into smaller personas. Then, determine what your customers look for when searching online. You can use Keyword Planner, Answer the Public, and Google Trends to gather keyword research.
Once you have a list of target keywords, create content with a single keyword in mind.
Experiment with different forms of content.
For example, video content is becoming more popular. Try blog posts, polls, and quizzes, too. You can also schedule webinars or create helpful infographics.
Make sure to provide your readers with something valuable. They’ll start relying on you for information. Then, you can learn how to attract people to your website through content marketing.
3. Use Search Engine Optimization
Creating high-quality content is only the first step. You also need to make sure people can find your posts online. Once you improve your website, optimize it for search engines.
Search engine optimization (SEO) can help you rank higher on search engines like Google. As your rankings improve, you can:
- Boost awareness and recognition
- Foster brand trust and loyalty
- Establish your credibility in the industry
- Position yourself as a thought leader
- Generate more website traffic
- Rank ahead of competitors
- Improve online sales, leads, and conversions
- Improve your ROI
Consider working with an experienced SEO agency. They can help you boost your rankings.
Make sure to update your Google My Business listing, too. Consumers can find your website through your listing.
Otherwise, start guest blogging. Guest blogging will direct people on other websites to your content. You can draw more traffic and boost your rankings.
4. Create PPC Ads
Pay-per-click (PPC) ads are eye-catching digital ads. They can appear on search engines, other websites, and social media platforms. Start creating branded PPC ads that direct people to your website.
These ads can appear in front of consumers based on demographics or their search queries.
Otherwise, use remarketing. Remarketing ads will appear in front of previous visitors. You can get a second chance to improve online sales.
5. Stay Social
If you want to get more website traffic this year, you need to stop neglecting social media. Social media can help you generate brand awareness. It’s also a great place to engage your audience.
Use social media to share your fresh content. Then, direct people to your website.
You could even boost your SEO rankings further by generating referral traffic.
6. Work With Influencers
As part of your social media marketing strategy, consider working with influencers. Influencers can direct their existing audience to your site. You can leverage an influencer’s existing brand trust and loyalty.
Then, you can start generating more traffic and fresh leads.
7. Use Email Marketing
Email marketing isn’t dead! Rather, it’s a great way to draw people back to your website.
Use email marketing to keep people up-to-date about new offerings or industry news. Then, use a compelling call to action to draw them back to your website.
You can also use email marketing to let subscribers know about your latest blog posts.
Make sure you have a form on your website dedicated to subscriptions.
Boost Your Brand: 7 Effective Ways to Get More Website Traffic
Learning how to get more website traffic doesn’t have to feel like a challenge. Instead, give these seven tips a try. With these tips, you can attract people to your website with ease.
Then, you can boost leads and sales, improving your ROI.
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