Why fight a career as an influencer when there are tools to help you? As the importance of influencers in marketing continues to grow, new tool is emerging that can help influencers collaborate. One of the many great things that have come with the digital age is technological advancements in all areas. That’s why pioneering minds have worked on apps, programs, and platforms that can help influencers interact with brands more effectively. This should come as no surprise when you consider the following facts:
- 63% of people trust influencer posts more than brand posts
- The budget for influencer marketing is increasing, which means that influencers will have more work to do (65% of influencer marketing budgets will increase in 2020).
- Influencer marketing is one of the most popular marketing approaches, with 80% of marketers claiming to be an effective marketing strategy.
The power of influencers is enormous. Having useful tools to manage your influencer career and attract new projects will only strengthen your current efforts. The success of influencers and their importance in marketing has led to the emergence of new influencer marketing tools on a regular basis. If you browse the Internet, you will see that there are many options. However, not all tools are convenient for influencers. Many (if not most) of them are brand-focused. For this reason, we’ve dug deeply and identified the best influencer marketing tool.
Benefits of influencer marketing tools for influencers
Before we break down the list of tools, let’s just make sure you fully understand why influencer marketing tools are important. You will be more determined to use them if you know how their application will affect your influential business. So, here are the benefits of using influencer marketing tools:
- Search for suitable brands for cooperation
- Take control of your career as an influencer
- Easier and more streamlined communication with brands
- Someone protects your interests
- Automating repetitive processes
- Organized campaign
- Standing out among other influencers
- Increasing the number of subscribers
- Save time
As you can imagine, influencer marketing tools can help you improve your collaboration. Aside from all these benefits, we shouldn’t forget to mention that influencers can help you build your reputation. They will keep you from engaging in bad campaigns and working with unprofessional brands. Using influencer-friendly tools will give you access to their directory of trusted brands. Are you ready to learn about some influencer-friendly tools that can help you in your influencer career?
What is an influencer?
An influencer is an online influencer who has a following of people who believe in and listen to what they say. Their followers are loyal and often shape their opinions and interests based on what the influencer thinks, uses, and believes.
An influencer can be:
- Social media personality
- Industry expert
- Thought leader
- Lifestyle brand
There is no specific list of influencer criteria when it comes to characteristics or coverage. An influencer doesn’t even need a very large audience to be considered an influencer. There are “macro influencers” who have huge audiences and a wide fan base, and “micro influencers” who have a small group of very interested followers who share certain interests.
How to find influencers with tool
When you start looking for influencers, use these tips to guide your search. These best practices will help you find influencers who are most likely to help you create a successful campaign.
- Know your goals before you start
- Know what type of influential campaign you want to run
- Find influencers related to your industry
- Find influencers who are promoting your competitors
- Find influencers who divide your audience
- Understand the authority of an influential person
- Track your results
Know your goals before you start.
When learning how to find influencers, don’t focus on finding every influencer; find the right influencers. The right influencers are the people, brands, and accounts that can best help you reach your audience and goals. Start building your marketing campaign with influencers by first outlining what you want to achieve as a result of your work. Your marketing goals may include:
Know what type of influential campaign you want to run.
When planning your influencer marketing plans, also consider which type of campaign will best help you connect with the types of influencers you want to work with.
Find influencers who are promoting your competitors.
To find influencers who are likely to work with your brand, look for influencers who are already working with brands like yours. Influencers who already write about others in your industry are more likely to share content about your brand than accounts that don’t mention other brands in your niche.
Find influencers who share your audience.
Influencers do not need to be associated with your industry. Influencers who divide your audience can be just as helpful as those directly involved with your industry. In fact, working with influencers in an industry that overlaps or complements yours can help you reach even larger audiences.
Choosing tools for identifying influencers
The best way to choose the influencer research tool for your business is to try a few that interest you. Most platforms offer a free trial so you can familiarize yourself with the features and interface before committing. If you’re ready to launch an influencer marketing campaign but don’t have a lot of experience, then working with a digital marketing agency might be your best bet.