Printing business cards could easily boost your sales by 2.5%. While that might not sound like a huge amount, business cards are relatively inexpensive. With that kind of sales boost, you can easily profit from investing in business cards.
The trouble is that 88% of these business cards are thrown away. If you want your design to be successful, you need to follow some basic principles. This article educates you on how to design a business card that won’t be thrown away.
- Try Unusual Materials
To make your business card really stand out from the crowd, you might consider using some unusual materials.
For example, let’s say you’re a cheese company. You can also try out embossed stationery options.
- Get Creative
Business cards might seem simple, but for some industries, they’re an amazing chance to get creative. Consider making unconventional business cards that will really make an impression on people.
You can use unconventional shapes, fonts, and colors to make something that will stick out from the crowd.
- Make It Useful
Some of the best business cards are cards that serve some other utility. For example, you might make your business card function as a tool like a ruler. This can work really well as people might retain the card to use its other function.
This makes sure that they always remember your company. The majority of business cards end up being thrown away. This is how you can make sure people keep yours.
- Triple Check Before Printing
There’s nothing worse than sending off a business card design to the printers, receiving hundreds of cards only to discover an error. Before you print business cards, it’s vital that you triple-check them to avoid errors.
You should also have more than one person proofread the final design. In most cases, you won’t be able to get your money back for any errors – that’s on you.
- Good Use of Color
One of the quickest ways to ruin an otherwise good design is by using the wrong colors. Certain colors simply don’t look good together, and it’s up to you to find the best combinations.
In some cases, certain colors might not print very well. Make sure you work closely with the printing company to pick the right colors for your design.
- Have the Right Logo
You also need to be sure you have a good logo. In business card designs, the logo is central. If you don’t have a solid logo for your company yet, you should prioritize creating one first. For best results, try pre-designed templates by logo design app to create your logo in just a few taps.
The best logos are simple, as this ensures they print well. A company like new era print solutions can help you to determine how well a logo will work.
- Pick the Right Font
Another way you can easily ruin a business card is by picking the wrong font.
Using the wrong font can give off the wrong impression of your business. For example, you shouldn’t use a font like comic sans if you’re a legal office.
Now You Know How to Design a Business Card That Works
Now you know how to design a business card. Make sure you pick a good logo, colors, and fonts. You should also make sure everything is perfect before you send that card off to the printers.
Are you interested in reading about some other business-related topics? Check out the rest of our blog posts!