Nowadays, we consume online contents more than ever and online contents are even crucial income sources for some people at this point. Consequently, it is possible to say that there is some kind of rivalry between online content creators. Each creator, naturally, wants their content to be the most popular among potential customers. Therefore, even if you have a website where you generate your income from ads or your website is your online shop where you actually sell an object or a service to your customers, it is important that your website ranks on the first page in a search engine.
Luckily, it is quite easy to check your website’s visibility in search engines through a rank checker.
What is Google Ranking?
But before we dive deep into the subject, what is Google rankings in the first place? Let’s find out! Well, as mentioned above, each website has a place (or, in other words, a rank) in a result page of a search engine. As other search engines, Google use particular algorithms in order to line each website up on the result page. Namely, Google rankings define the place of your website among other results. Your website might show up on the first page or the fourteenth page, depending on certain criteria. Put it differently, your store might be on the throughfare or in a desolate alley of a town, which basically decides the traffic you will get. However, it is to be noted that the vast majority of Internet users only check the first page of the result page. Therefore, the chances are your website is never clicked on by the majority of users unless it ranks on the first page. So, you might want to think again before leaving your Google ranking to chance since the market is huge and competition is -surely- keen.
For this reason, most website owners use SEO (Seach Engine Optimization) to improve their visibility, rank higher and attain more traffic. Getting more clicks might possibly mean earning more; and who doesn’t want that, right? At this point, checking and controlling your Google rankings are a way of search engine optimization process.
How to Check Google Rankings?
Well, now that we basically know what Google rankings mean, it’s time to find out how to check Google rankings, so that we receive more organic traffic to our website, increasing the number of our potential customers.
It is possible to check the Google rankings of each keyword on its own, there are even keyword rank checkers to do it; however, it is quite time-consuming and unpractical. For this reason, you can simply use a website ranking checker to track your website’s situation and ranking overall. There are lots of different rank checker options you can choose from and there is even Google rank checker extension tool. Through tracking your Google rankings, you can get a basic overview of how effectively your SEO strategies are working and how you can improve it if the results do not meet your expectations.
It is always a good idea to track your Google rankings regularly by using a rank checker since rankings are not eternally stable and are subject to alter through changing algorithms. Lots of new websites join the competition each passing day and algorithms are dynamic; so, it is better to keep in mind that maintaining your high ranking requires regular tracking and some effort.
Fortunately, as aforementioned, there are many options to check website ranking such as Google Search Console, Ahrefs, Ubersuggest, SERanking, Sitechecker, etc. Not all of these rank checker tools are free; however, you can choose from many different options, depending on your need and criteria. Thanks to rank checker tools, it is very simple and practical to track your website ranking, never falling behind in the competition!