Employees (and employers) have been through a lot in recent years. The COVID-19 pandemic, dramatic changes in how and where work is done, and economic uncertainty have all brought challenges to the workforce across industries.
These factors have made employee engagement and retention all the more essential to businesses. Keeping employees connected to the business and each other, and making them feel valued, has never been more important.
How can companies keep employees engaged and connected? By using corporate event planners to design, launch and execute on events that employees will love.
No one wants “forced fun” events. Time is too valuable and too many poorly planned and executed events can come off as tone-deaf to employees. That’s a key reason that your corporate event planners can help make events that are resonant.
How Can You Engage Employees with Events?
What do employees need in challenging times? Research shows that employees crave opportunities to be acknowledged and valued for their work, a connection to each other (especially given the prevalence of remote or hybrid work), validation that what they do matters, and inspiration from corporate leaders.
Compelling, exciting and memorable events are an excellent way to accomplish what your employees crave.
Corporate event planners can help design events that employees will value. Whether it’s an annual sales meeting, a year-end celebration or holiday event, or participation in a product launch or customer thank-you experience, your corporate events can play a key role in employee retention and connection.
Messages Your Corporate Event Can Send
Engaging corporate event planners in the strategic design and execution of your employee event is key. NYC corporate event planners like 23 Layers have vast experience in planning compelling, exciting events that leave attendees abuzz.
Your event can tell a story. It’s a powerful way to create a narrative that will connect with your employees. Here are some of the key messages a corporate event planner can help you convey:
- Setting Expectations. Employees want to know what role they will play and how that work matters to the organization. Events let you express goals and expectations so that everyone hears the same, consistent message
- Celebrate Success. Your event can celebrate the great work of employees. Acknowledging excellent work and the impact of that work in front of peers is a powerful way to motivate and thank employees
- Gain Feedback.Some events are designed to pull employees into a conversation about strategy, tactics and direction. If your events authentically engage employees in problem-solving, and their feedback is in turn incorporated into plans, you will find workers that believe their voice is being heard
How Corporate Event Planners Help
Whether it’s a conference, retreat or party, your organization will benefit from collaborating with a corporate event planner. Corporate event planners have the expertise and knowledge to help you get the right message across. Event planners also have contacts, from venues to vendors, that can ensure you save time and money in the logistics of your event. Finally, event planners can act as day-of operations leaders, coordinating the activities, food, remarks and entertainment so you can focus on your employees.