Despite so many methods of communication being available nowadays to reach your customers, Email is still a valuable way to communicate with your customers. It is one of the most effective and cost-efficient forms of communication. Moreover, it is widely accepted as a written document of any communication. Get a online email scraper to find emails for potential costumers.
Also, marketers use it for promoting their products and services. But it is not easy to promote your products through marketing emails. Many marketing emails are already put into spam folders by email service platforms. Even if your email managed to reach your customers’ inboxes, there is a high chance of it being ignored and left unopened.
Researches suggest that 40% of the customers have around 50 unread emails in their inboxes at any point of time. The way out is to use your regular emails for marketing along with the primary purpose for which you send them. You can do this with the help of Email Signature Marketing.
This article will tell you about Email Signature Marketing, its advantages, and some practical tips to use Email Signatures for marketing to get the maximum benefit from them. Let’s first explore what Email Signature Marketing is.
What is Email Signature Marketing?
Email Signature Marketing is the process of using the signature at the bottom of the email body for marketing purposes like promoting a product, a service, or a campaign. This promotion is done by sending a link to a website, a video, or a CTA.
Email Signature is a cost-effective way to market your products and services. Using Email Signature for marketing purposes can help you utilize your regular emails to increase your sales and attain more business growth. Let’s explore some advantages of Email Signature Marketing to know how it can be helpful to your business.
Advantages of Email Signature Marketing
- High Open Rate
- Quick and Easy
- Trusted more than regular marketing emails
- Business Relevance
- Covers Large Audience
Let’s learn how these benefits of Email Signature Marketing can help you grow your business.
- High Open Rate
Marketing emails usually have a meager open rate. Sometimes it is put into Spam folders by email filters, or it is ignored by the customers knowing that it is a promotional email. The average open rate of marketing emails is just 21%.
But if we talk about corporate emails, then it would be not wrong to say that almost all emails are opened, and most of them are reverted. The reason being, the critical information shared through these emails. This creates a good scope for Email Signature Marketing.
- Quick and Easy
Email Signature Marketing is a quick and easy process to follow. You don’t need to draft a separate email for marketing purposes and make a list of potential customers to send these emails. All you need to do is to add your promotional content into your email signatures.
With every regular email, your customers would see your promotional content, which creates a higher chance of a conversion.
- Trusted more than regular marketing emails
Because the reader and the sender communicate with each other through regular emails, the senders are not unknown people for the readers. So there is a certain level of mutual trust between sender and reader as they already know each other. This makes your Email Signature Marketing more trustworthy for potential customers, creating more chances of engagement and conversion.
- Business Relevance
You can use Email Signature Marketing with the business relevance by adding relevant information in the signatures as per your email. For instance, if an email is being sent from a Customer Service team, you can add an Email Signature Survey to ask the feedback on service or issue resolution.
Similarly, if an email is sent from the Sales team, you can promote add-ons by mentioning them and their prices in the email signature.
- Covers Large Audience
Researchers suggest that an average corporate professional sends around 40 emails per day, which means you have about 40 marketing opportunities every day. On the other hand, an average office worker receives 121 emails every day. So the reach of Email Signature Marketing is broad, thus covering a large audience.
Now let’s explore some tips and tricks to use Email Signature Marketing that enables you to get the most of your Email Signatures.
Tips to Use Email Signature Marketing
- Promote your new products and services
- Promote your latest offers and schemes
- Promote your events
- Capture the details of recipients engaged
- Provide links to your latest corporate blogs
- Provide actional links or CTAs
- Timely update your Email Signature
- Use Email Signature for internal promotions
- Use videos links in your email signatures
- Share Customer Success Stories and case studies
Let’s learn more about these tips to know how you can follow them to utilize Email Signature to the best extent for marketing.
- Promote your new products and services
Email Signature Marketing is one of the most effective ways to promote your goods and services. Add updates and details about your newly launched products in the email signatures. Let your customers know about your latest products, a new product feature, or a new range of products through email signatures.
The people who are already your customers would get to know about them and be more interested in your newly launched products.
- Promote your latest offers and schemes
Use Signatures to tell your customers about your latest offers and schemes on your products and services. This will help to promote your brand and products without requiring you to organize a campaign at a large level.
Attractive offers and schemes added in the email signature can motivate your customers to buy your products and services.
- Promote your events
Whenever you are organizing any event, use email signatures to include the information about that event. This is an excellent way of doing a free promotion of your event. Mention the time and date of the upcoming events and give options to register for the event in the email signature itself.
It will help you promote your event and increase the number of participants for the event.
- Provide actional links or CTAs
Do provide actionable links and CTAs in your Email Signature Marketing content so that if customers’ interest is developed in your product or services, they can readily get more information by clicking on the link.
The CTAs should help buy the products or try the services instantly in a matter of few clicks.
- Capture the details of recipients engaged in your promotion
To utilize the Email Signature to the maximum extent, capture the details of your email recipients who showed interest or clicked on links and visited your website. Doing this will help you reach them to market your product and services further and motivate them for conversion.
- Provide links to your latest corporate blogs
Use Email Signatures to promote your corporate blogs. Whenever you publish a new blog, you can add information about it and the link to read it in your email signatures. This will increase the reads on your blogs and ultimately help in increasing your sales.
- Timely update your Email Signature
When using Email Signatures, it is vital to timely update them. Remove the outdated information from the signatures, like information about an event that has already occurred, an offer whose validity is over, or a product that is not in production or sales anymore.
If you do not update the signature at the right time, your email signature will lose its credibility in the customers’ views.
- Use Email Signature for internal promotions
Your internal employees can also be your potential customers. So, don’t miss an opportunity to encourage them to buy your products and services. So even if an email is sent internally, its signature should be updated with marketing information to promote your product, services, or latest event.
- Use videos links in your email signatures
Using videos in your email signature is one of the best ways to stand out. Add a quick video of one to two minutes to give an audio-visual summary of what you are promoting. Researches suggest that around 68% of people prefer watching videos to learn about new products and services rather than reading articles, ebooks, and other stuff.
And audio-visuals do have a significant impact on peoples’ minds. Studies say that 64% of people make purchases after watching a branded social video.
- Share Customer Success Stories and case studies
Success Stories are an effective way to promote your products and services and motivate your customers. Share success stories in your email signatures and provide links to read the full story or case study.
This can prompt the customers to read the success story and get motivated to buy a product or a service.
With the help of these simple tips and tricks, you can effectively utilize your email signatures to promote your products and services.