Traffic is the lifeforce of any store, both online or offline. Truth be told, unless you figure out a way to get people visiting your physical or virtual storefront, your business is never going to pick up.
This post is exactly what you need if you are an e-commerce enthusiast looking to see your website buzzing with activity. It breaks down what you should do into achievable, tried-and-true strategies and tips. Hop on!
1. Get Inside the Shoes of the Buyer
Have you ever tried to view your e-commerce website from the other side as a buyer? Were you satisfied with what you saw? Were you convinced to take out your wallet? If your answer was no for either of these questions, you need to reevaluate your marketing strategy and make the appropriate changes.
It’s not too late. Go back to the drawing board and learn everything about your target audience, including who they are and what appeals most to them. You can get insights of your audience by analyzing social media and website analytics, or sending polls to your existing buyers.
2. Quality Content
Content marketing is one of the most successful strategies to drive traffic to your website. It encompasses creating differentiated landing pages for your blog, creating online courses, making videos, blogging, designing infographics, writing product overviews and descriptions, and so much more. In other words, it’s everything revolving around copywriting or the creation of content. Some could do it themselves, but you can always consider getting b2b copywriting services, because maintaining a steady stream of quality content is a lot of work.
3. Optimize your Digital Forefront
Your online store needs to be ready to make the most of the visitor’s time. It needs to be easy to navigate on all device platforms, especially mobile. You also need to look into the nuances of Search Engine Optimization and Search Engine Marketing so that your website is well-placed to compete in the search engines. After all, using the technology correctly is one of the pillars of a successful business!
4. Integrate Livechat into your Website
Just as a customer expects to find a store attendant ready on a physical store, so do they expect to find one on your e-commerce website. Install a live chat button on your online business platform and make sure it serves its purpose. Quick and helpful client support will make people happy and more sure to make a purchase.
5. Customer is King
The customer is always king, and the competitors are always watching to see where your eCommerce services might be lagging. Make sure you provide the best experience possible for your customers. That involves simplifying the ordering process as much as possible, integrating convenient payment methods in your store, lowering the shipping costs, and fast delivery to a wide range of locations. Don’t forget about aftersale support – people will be more likely to make a purchase if they can be sure they will be able to exchange or return the product if they are not satisfied.
6. Email Marketing
The importance of email marketing in an eCommerce model for driving sales cannot be understated. Develop an emailing list, segment it, and don’t forget to be responsive. Also, remember not to just send out emails. You must be strategic. The first email will, of course, be introductory, introducing them to your brand. The next step is, of course, to go for the pitch, but do not be pushy. If the customer has already bought from the store, focus on building loyalty.