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You are here: Home / Digital Marketing / Drive Organic Traffic and Grow Your Business in 2021
Drive Organic Traffic and Grow Your Business in 2021

Drive Organic Traffic and Grow Your Business in 2021

July 30, 2021 by Andrea Fonseka

What is meant by organic traffic in SEO? – Visitors to your website come from a search engine, not through paid advertising or inbound links.

How could it happen?

With the power of content and rock-solid SEO services.

No matter how much effort you’ve put into crafting quality content, it all will go in vain if you don’t pay attention to SEO.

Gone are the days when search engines entertained keyword stuffing and robot-oriented content rather than for readers. Now, Google focuses on visitors’ search experience with smart algorithms.

In short, the first weapon to win visitors’ trust is CONTENT. If your content entices the readers, they can engage with your call-to-action button, subscription plan, sign-up form, or whatever purpose you hold, and convert them into potential customers.

Try some simple & effective tricks to drive organic traffic and grow the business.

  1.   Focus on content

They say content is king, but actually content is a kingdom. If your website has poorly written or unfocused content, no one would stick to your site. Before planning a content strategy, it’s essential to research in-depth on what people find interesting, what’s trending currently, what relates to them, and how you can set harmony with them. For combining content with SEO tactics, hire the best content writer or strategist.

  1.   Technical SEO

If visitors get lost in your website design or they get frustrated by slow loading speed, they tend to jump out of your site. Google checks everything, from site speed, bugs, and links, to bounce rates. If the proportion of visitors visiting your site remains idle and leaves the site without any action, the bounce rate is high. To maintain a good image for Google and for visitors, you need to ensure the functions of your site on mobile and other devices. Migrate from HTTP to HTTPS, a secure experience and create an SEO sitemap.

  1. High-quality keywords

It’s no more a working trick to stuff keywords in the content for maximum attention from Google. The procedure of searching quality keywords includes short-tail and long-tail keywords that target voice searches and contextual searches on Google. Over time, the way people used to search on Google has changed, and so companies have to create a list of keywords that meet with customers’ search patterns.

  1.   Meta description and title tags

How could someone get a quick insight into your business or services? They can get it through Meta descriptions and titles that showcase on the search engine result page. It’s not only for visitors, it is also for search engine crawlers to capture the information and ensure whether the same meet with the searcher’s query or not. If you have not inserted keywords wisely in your title tag and Meta description, the crawler will not go to index your page for an asked query.

Final thought,

2021 is also an uneven road for online marketers. If you want to make your online image constant, find back support from any standard SEO company like https://studio45.in/.

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