The e-commerce market is one of the fastest-growing industries around the globe. The competition is fierce, new companies join the race, and still, many of the online stores sabotage their own business with flawed website optimization. Delante decided to take a closer look at this phenomenon and search for some patterns.
Fierce Competition. Is There a Way to Beat It?
Online shopping for years now was the industry showing steady growth, but especially with the pandemic situation it recently even sped up that development pace. According to estimations, in 2021 about 27.2% of (according to Oberlo) the world population will be digital buyers. It gives a great base of customers, right? But the competition in the market is fiercer than ever before and companies need to find ways to get one step ahead of their rivals.
For years, to deal with competitors and stand out with an offer, store owners used discounts and great deals, but in today’s digital world it won’t do. To make this trick work first, you need to make potential customers find you online. That’s where we reach the two most popular ways to do so – paid advertising and SEO.
While the former provides quick but short-term results of better traffic it can often be overlooked by users (banner blindness is real, after all!), the latter became a base for e-commerce marketing strategy by providing a steady organic inflow of new potential buyers.
SEO is the Key that Not Everyone Wants to Have
The increasing popularity of search engine optimization among e-commerce businesses proves that it’s becoming one of the leading methods to own one’s place in the e-commerce market race. Still, there are too many online stores neglecting optimization or simply not aware of it. Effect? Poor conversion, low incomes, and even a lower number of new customers.
The Errors Pattern
Seeing how many online stores are reaching out for SEO professionals’ help, Delante, an international SEO/SEM agency, decided to take a closer look at e-commerce owners’ problems. The main question of the study that included an analysis of 100 online retail websites was if there’s any pattern to the most common SEO mistakes on e-commerce sites? The analysis not only proved there is recurrence to it but also allowed to circle out the most common mistakes occurring in online store websites.
The Most Notorious SEO E-commerce Mistakes Report 2021
In the report, the authors provide detailed information on each error determined as the most notorious in the course of analysis, followed by tips and instructions on how to fix it for better performance of the store.
Interestingly, the most common problems affecting e-commerces were in those areas that require more engaged and constant work like content optimization, meta descriptions, titles. Much less frequently website owners are neglecting SEO parameters that need to be set up (almost) once in the website lifetime.
The publication is enriched with the SEO expert’s outlook and provides a deep insight into the correct optimization of core elements affecting SEO. Elements that every e-commerce owner should get familiar with when thinking about competing in the intense race for the biggest organic traffic and conversion online.
You can grab a free copy of a full “The Most Notorious SEO E-commerce Website Mistakes” by Delante at their website.