Use Keywords in the Domain Name
When choosing a website name, you want to make sure that it will be highly visible and easy to find through search engines. Choosing keywords as part of your web address can help your site rank higher for those keywords and drive traffic to it.
Use the right phrases in page titles. Your page title should be relevant to the content on that page and also include any primary or secondary keywords related to that content as well as any other keyword variations you think might attract visitors from search engines.
The more specific keywords applied throughout the site, the better off you’ll be when looking for people who are specifically interested in those topics.
Create quality content on every page for your Law Firm SEO website. For a website to excel, there must be an abundance of material that is usually found on the website’s pages.
The creation and delivery of quality content are also some of the many factors that search engines use to rank websites and determine how often a site will be visited by its users.
Add a Blog to your Site
A blog is a great way to provide more content on your website. In addition, the free tools that come with most blogging platforms allow you to track keywords and analyze your web traffic so you can determine what’s working and what’s not.
Add a sitemap page. This will help search engine crawlers do their job by being able to find all of the pages on your site rather than just indexing the home page.
Don’t overdo keyword usage. Search engines have ways of penalizing sites for using “keyword stuffing” which is using too many keywords to trick the algorithm into ranking higher on searches.
It may work for getting traffic from new visitors but it certainly won’t last long as this practice is easily caught and penalized.
Create Videos for YouTube and other Social Media Platforms
The more engaging your content is, the more likely it will be that people will share it around which helps get you exposure to new people. YouTube videos are highly ranked for many keywords thanks to all of their engagement opportunities and can provide a great link back to your website.
With the right set of keywords in the video title and description, you’ll start getting targeted traffic from search engines as well so publishing videos is also another great way to attract organic visitors.
Optimize your content for Mobile Devices
To be easily found by mobile searchers, you’ll need your website to be responsive and designed for viewing on a smaller screen.
That means using larger font sizes, having links spaced apart from one another, allowing people to click through to other sections of the site without a lot of swiping or scrolling, and also making sure the pages load quickly.