What Is Product Rendering?
If you have recently started working in the graphic industry, you must have heard the terms product rendering and visualization a lot.
To understand what this means, you must have a basic knowledge of graphics and what 2D and 3D models actually are.
Basically, the term product rendering refers to an automatic procedure in which you generate a non-photo-realistic or photo-realistic image of either a 2D or a 3D model with the help of a computer program built for this purpose.
The procedure is certainly acquired after the processing of a 3D model generated by the CAD software. The post processing takes several different features in order to produce and deliver the most realistic type of images and graphics.
In order to help the computer’s native CPU, advanced types of graphic processing units or GPUS are used along with the complex calculations that are needed to create images, and these are greatly optimized.
Difference Between Product Rendering and Product Visualization
Most people often confuse the term product rendering with product visualization, but there is a huge difference between both of them.
Yes, it is true! When you go in deeper, you would be able to find out that both these terms refer to two separate tasks, and they are not the same.
To simplify it more, product visualization refers to a procedure that includes the visualization software technology that is used to view and manipulate different types of technical drawings, 3D models as well as other relative documentation of the manufactured large assemblies of products and components.
In addition to that, there are also some software packages present that might consist of the functionality of both visualization and rendering as well.
With such kinds of softwares, you can be able to simply run your model with the help of a rendering engine and can generate relatively quick results without having to deal with the fuss of exporting the data so that it could be used on some other program for visualization purposes.
Advantages Of Product Rendering And Visualization
There are a number of benefits of rendering and visualization of the products, and you can read more below to find them out:
Reduced Prototyping costs
Prototyping is one of the most cost-intensive phases of the product development process, and it can sometimes cost a lot.
This means that having the ability to determine the issues at the design level helps to increase the efficiency of your product design department, and it also helps you to lower the cost of prototyping in the most efficient manner.
Flexibility In Advertising
Product rendering and visualization can be greatly beneficial for the advertisement of the product even at the early stage where a product just physically exists, where professional photo sessions can be expensive.
As with photo sessions, once they are over, you are left with no flexibility to modify the static images that are coming from the photographer.
But with the help of a rendered model, you can rotate an infinite amount of positions within 3D spaces to find the right perspective.