Every organisation has its digital assets, and their maintenance demands proper storage, timely access and management. Misplacement, redundancy of assets, storage issues are some of the common problems faced by companies that deal with many digital assets. But, things can get very complicated if your organisation doesn’t have a digital asset management firm/agency for support.
Quality content is the priority of every client, and it makes you stand out from your competitors. Besides, content helps organisations resonate with the customers, and it also strengthens their brand image. These differences that distinguish you from your competitors will change your brand’s perception among the public/target audience and thus drive revenue.
Companies involved in creative works such as graphics, photography, advertisement videos, etc., need a good team to manage their digital assets. So, It is high time that you invest in an agency specialised in managing digital assets for your organisation.
What Are Digital Assets?
Digital assets are not just limited to document files and pdfs. The following examples of digital assets will give you an idea about the term.
- Design files
- Word document
- Company branding
- Marketing content and collateral
These are the common types of digital assets utilised in a company. Still, there are many more assets like user accounts, user data, data packages, cryptocurrency tokens, high-value digital files etc.
What Is a Digital Asset Management (DAM) Company/Agency?
A DAM company is both a form of information management technology and a business process. Organisations need a centralised place where they can access their digital/media assets. And a DAM company can organise, store, manage, help access and distribute an organisation’s digital assets.
Besides, these companies will help manage the assets and provide routine service and upgrade to your DAM system. With these abilities, the DAM will benefit your company a lot, and the benefits are listed below:
- Eliminating the Lost/Misplaced Work Cost
The possibilities of creativity in marketing are never-ending, and the marketing and creative department always generate new themes and ideas. This means new digital assets are constantly being created. But, with higher quantities comes more confusion. So, when a team is dealing with so many assets, there is a great chance of misplacing and losing data. But, DAM service avoids all these.
- Faster Creativity and Production cycles
The variety of DAM tools bring speed and quality to content creation. Usually, the on-the-fly conversions and workflow-approval functionality decrease the time spent on manual tasks, accelerating and enhancing creative production.
- Streamlined Distribution
The DAM platform lets stakeholders access the information they need at a faster speed and with ease. The sales teams, internal content collaborators, external partners and many can be allowed to access the digital assets in a self-serve environment. Besides, if you integrate this tool with other marketing technology (Martech) platforms, you can further automate and enhance distribution processes across channels and other systems.
- Decreases Workflow Redundancies
When the DAM system retrieves a complete picture of available content, it can extend the values of assets through reuse and repurposing. Further, this tool facilitates cross-team collaboration and eliminates the possibility of expensive misunderstandings.
- Helps Maintain Brand Integrity and Brand Consistency
The system helps the team by ensuring that they are using the same on-brand files. It helps direct everybody to a single content repository with simple search tools. Marketers can use this version of search rather than the old one for faster results. This consistent use of proper content helps ensure cohesive brand messaging at every customer touchpoint.
- Proper Governance
The governance tool allows DAM administrators to control how different user groups or teams can interact with assets. This will enable companies to restrict access to classified/sensitive content or limit the download privileges of certain assets.
- Improves Measurement of ROI
The digital asset management systems have analytics tools that track who is accessing which assets, when, where, and how. This information can be used to inform system optimisation and influence crucial content strategy decisions.
In short, these benefits make DAM tools very attractive and valuable to organisations, and by seeking a company that provides these services, they can seamlessly avail themselves of these benefits.