1.) Mobile Technology
That is undoubtedly the main character in the newest ways of traveling. The mobile has become our tour guide, travel service, finest restaurant locator, map, etc. It is by our side throughout the whole buy journey. Based on TripAdvisor, 45% of consumers use their Smartphones for everything having to do with their holidays.
That is why there’s a necessity to accommodate corporate communications and services to those devices. KLM, for instance, has created an information service for passengers using Facebook Messenger.
This system, after someone has created a booking, sends the consumer info regarding their ticket via Facebook Messenger in addition to their boarding pass or updates regarding the status of their flight. In this manner, the consumer has all of the pertinent info regarding their trip in the palm of their hands working with a program that they use, eliminating the need to obtain anything else.
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2.) Augmented Reality
A growing number of companies use it to show users a cottage on a cruise ship or transport them for a few seconds, into the Great Wall of China.
Now, it is possible to “teleport” ourselves into the most distant corners of the globe without getting off the couch. That is what you may get with Everest’s EVEREST VR program, which lets you see the top of the planet without climbing to the top. You can cross the Grand Canyon in a kayak, appreciating the landmark’s sounds and sights if you would prefer.
3.) Internet of Things (IoT)
They include integrating detectors linked to the Web inside objects like automobiles, suitcases, buildings, etc.
Some Virgin Resort properties offer an app to their clients that lets them interact with the room thermostat or control the TV in the room. Additionally, some suitcases have devices that enable users to use their mobile phones to trace where their luggage is to prevent lost baggage at the airport or other public places.
4.) Virtual Assistants
We’re all comfortable with Siri and Alexa, the digital assistants that fulfill all our needs: what’s the weather like now in my city, flip the radio on, start my email, and more.
Hotels are now starting to enlist this “aid” thanks to the coming of virtual assistants, which are specifically designed for this particular environment.
This is the available technology that companies can use and adapt to their needs. As such, the remote helper won’t be called Watson yet rather, have the title that the lodging picks.
5.) Big Data
There has been a lot of recent discussion about Big Data, but they’ve yet to show all the travel market opportunities. However, many industry players are already using it.
The Meliá hotel chain employs information about their guests to figure out the best goal for promotion campaigns. Primarily, they analyze their database to check at the amount spent, the main reason behind the excursion, the country of source, and cross-checks this info with public data from government resources to create the most suitable customer profile and reach a greater success rate. This way, they make a greater segmentation for their attempts to boost their efficacy and optimize the expense required for all these campaigns.
Blockchain is a technology poised to alter the world as we know it. Even though it’s mainly connected with the fund, besides, it seems it may impact travel.
While there has not been much experimentation with it, it will likely help identify passengers in the airport, guarantee transparency in tourists’ opinions and comfortable and secure payments.
Travel tech becomes all the more potent with help from 5G networks. They promise much quicker loading and downloading rates, more comprehensive coverage, and more secure connections. Beyond downloading articles 20 times faster than previously, 5G lets us develop and deploy technologies that 4G limited us. That means the link between smart devices will probably be more efficient, and we will have the ability to start to enjoy the Internet of Things (IoT) genuinely.
Immersive tourism, even where tech turns travelers into the adventure’s protagonist, will be a reality. Plus, augmented reality (AR) or 360° video will probably be more ubiquitous and accessible.
The BBC ran an assessment venture that used 5G and an AR application at the Roman Baths in Bath, England, where clients can return so as to reproduce the website in key moments throughout history. This movie shows the pilot testing, which found that over 80 percent of participants reported they would be more willing to visit a museum when it encountered that grade:
On The Road: My Phone, The Best Co-pilot
Traveling using a Smartphone and cellular data (thanks to the end of roaming in Europe) was a revelation. It reminded me of my travels and reservations; it had been there to direct me when I got lost (more than I could count) in a city, to keep me occupied on long travels, or to help me find out fascinating facts about the places I had been seeing.
When I come back from a trip, I like to reassess the resorts, restaurants, and actions I’ve been in and done to talk with others about my expertise and help them on their upcoming trip. I am a lover of the Internet philosophy: collaborating and sharing information so everybody can locate them. I did it comfortably with my telephone and on the sofa in the home.
The travel business is one where interaction with the consumer is getting more crucial, and the technological improvements are letting corporations get nearer and understand their customers a bit better.
Steve Jobs said: “Technology is nothing. What’s significant is that you have confidence in individuals, that they are fundamentally quite shrewd, and in the event that you give them assets, they’ ll do wonderful things together.”