Construction leads are the lifeblood of any general contractor. Without them, you can’t keep your business afloat. And yet, construction leads seem to be getting more scarce every day.
If you’ve been struggling to get contractor leads, it might be time for a change. You could start by implementing these seven strategies to land more construction jobs. Each strategy is easy to put in place and has proven success rates, so there’s no reason not to try them out. There you give Twesocial a go observe the result.
Read on to learn.
- Using Social Media Channels
Using social media channels to promote your business is a great way to get more leads. Not only is it an effective strategy, but it’s also free.
For example, you could start by establishing a presence on LinkedIn and Facebook. Clients will contact you if they’re interested in learning more about your business.
There are a lot of prospects on social media. Also, the leads you can generate through social media channels are highly targeted. You could even track which channel is most effective for generating construction jobs.
- Use Email Marketing for Construction Leads
Reaching leads directly is one of the best ways to get more construction jobs today. If you want more leads, using email marketing should be a priority. And it’s because it delivers high conversion rates and ROI for its low cost (usually free).
However, if you’ve never used email marketing before, you might be wondering how you should get started.
The key is by using construction-focused outreach emails. You can use these to introduce your construction services to potential leads.
These are usually prospects looking for construction companies like yours. But, they are still trying to decide if they need a construction company at all.
To create an effective email campaign, research who would want to work with you. This could be based on their job title, location, and so on).
Then write a customized outreach email that will appeal to their needs. For example, send an email that introduces yourself as the owner of a custom home company. Then, explain the construction services you offer.
For best results, make sure to include a business profile and pricing information. Also, avoid sending these emails too often, or prospects will start to ignore them.
- Referral Programs for Construction Leads
Referral programs are another construction lead generation strategy that works well. Here, you offer leads an incentive when they sign up through a referral link.
Potential leads will visit your website and see all the services you have to offer. That means they can choose which service(s) to use without talking with anyone in your company first. You can even customize this process based on their needs and budget requirements.
Through this tactic, you’ll get prospects interested in working with you. This is unlike others methods where prospects seek out general information.
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- Using PPC for Construction Leads
Another construction lead generation strategy is using pay-per-click advertising. This requires a fair bit of setup and maintenance if you’re going to do it right. But it’s an easy way to get boost construction leads.
However, the best leads come from PPC ads on social media networks.
To make construction PPC campaigns successful, use construction-related keywords. These are keywords that describe your services and target local prospects.
Then launch your ad(s) on these targeted platforms and monitor their progress over time. This will give you valuable insight into what works well in terms of costs and rates. If one type of construction is more successful, adjust your PPC campaign accordingly.
To generate leads from PPC, optimize your ads to be relevant to the services you offer. This way, prospects will be more interested in working with you because they’ll find it easy to reach out.
- Blogging for Construction Leads
Another construction lead generation strategy is blogging. Here, you post regular blog posts about construction-related topics on a website. Then use this content to attract new construction leads.
Businesses that blog earn 67% more organic search traffic than those that don’t. Furthermore, construction blogs can help you rank higher in Google for construction-related keywords.
Keep your construction blog posts relevant and easy to read. Use construction-related templates, images, and videos.
Engage with your construction blog readers through comments, questions, and polls. This will help you attract more leads who are looking for a reliable company.
Find out what your readers want from you by asking them directly. Then deliver it with every blog post you publish. Construction prospects will then feel like you understand their unique needs.
- Press Releases for Construction Leads
The final construction lead generation strategy we’ll look at is press releases. Here, instead of advertising, you use construction-related news to promote your construction company.
Use an online press release distribution service like PRWeb. Submit your construction-related news there and include links to your website or social media accounts.
Once potential clients see the links, they’ll find it easy to contact. You can further engage them by sharing additional content on social media networks. Once again, remember that relevant is always better than not so relevant when it comes to getting construction leads.
Increase Construction Leads
There are many construction lead generation strategies to reach out to clients. We’ve looked at a few of the most common and effective methods here. But there may be others that work even better for your construction businesses.
Try out all these ideas, and see which ones help you generate more construction leads. Then adjust your future campaigns to attract clients who need your services the most.
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