Instagram, created as an engaging photo-sharing application, but it quickly got rid of this role and became a marketing giant. It is difficult for people to gain shares in Instagram posts. Through the shared posts, they can establish their position on the platform.
Instagram is very popular. Only top-notch content on Instagram can work, and it is not easy to create. The average participation rate of Instagram is much higher than that of Facebook, Pinterest, or Twitter. If you get an above-average engagement rate while continuously improving your content, then this is just the icing on the cake. It is why we have compiled some tips that can help you improve your Instagram content and gain popularity on the platform. You must implement the following ideas well and focus on becoming the next great social media sensation.
#1. Maintaining the correct frequency
There is no rule book you can follow to learn the correct frequency of posting on Instagram. However, you should always make sure to be active on Instagram when your target audience is most active. It will help you connect with your target audience and increase your engagement rate. Therefore, you can successfully bring high-quality traffic to your website.
The following tips will help you decide the best time and date to post your content. You can post your content on Instagram regularly during the week. So you need to check your participation rate. In addition to this, you should also consider other parameters such as likes, actions, visibility, etc. All these parameters will help you understand which posts perform best. This little exercise will help you choose the best time to post on Instagram. Once you realize this, start publishing your content at these times to attract high-quality website traffic.
#2. Look for high-quality stock images
Recently, stock images have received some criticism, but that does not mean you should not use them! On the contrary, when mixed with other images (such as templates), they can help you create diversified feeds. In other words, not all stock images have the prerequisites to rank high in your feed-some pictures can be very bad! Websites like Unsplash provide photos for free, and you will find those that suit your niche market. If you have some budget to spend, try Stocksy. As you would expect from the paid service, the image quality is higher, and the variety is better. Just make sure you buy the correct image size (some are available at different prices). Taking into account that the recommended size of the publication Instagram is 1080p x 1080p. If you want the stock images you use to be unique (considering that we all use the same), you can customize them by adding text overlays, filters, icons, borders. You can edit them in any way you want! Providers such as Venngage allow you to upload stock images using the built-in elements described above and edit them directly on the blank canvas template.
#3. SEO and Instagram
You might be wondering how SEO affects Instagram. Well, if you want to appear in search engines, keywords are a crucial factor to consider. You can use keywords related to your niche in your Instagram account or account name, preferably both. Enter industry-specific words people search for to make Instagram rank your profile (likes, comments, and saved posts) also play an important role in rankings. Therefore, SEO can not only optimize your search but also get more followers on Instagram. And thus gain engagement on Instagram posts. Do not trust all growth services, such as SocialMonk/ which involves scams.
#4. Try new content
Instagram has been updated every year for ten years, and now, it is not only a platform where you can share photos, but you can also use them to create your brand name. Today, you can post the video to your feed. Any long video or short video-we have a solution. When you make stories, IGTV, and publish images, you can show your profile in many ways, which is helpful to you. When you experiment with content, you have multiple contents to attract the attention of your audience. You can also buy Instagram followers and get views on the Instagram reels.
#5. Working with micro-influencers
By working with other micro-influencers, you can leverage your audience and get connected with your followers. If you perform well together, you can get more likes on Instagram. Or at least get a share of your existing Instagram posts. Users have realized that top influencers may not always consider the interests of their followers, which is why they are more inclined to trust micro-influencers. Micro-influencers may not have a huge following base, but their followers are loyal and trust them. The participation rate of micro-influencers is also higher, so it would be a good idea to work with them to expand their influence.
Nowadays, social media can help you do everything you need. There are many tips and suggestions to help you get the Instagram likes and popularity you want. However, getting your audience to participate in your content is even more necessary. If you take all of this into consideration, you can always get followers for your Instagram, which will help you grow your business further. Social media can help you advertise, and this little extra effort will help you create miracles for your brand. This list of tips and tricks is an easy way to gain popularity on Instagram and get yourself in touch organically.