Over 80% of people expect brands to create unique content. Meanwhile, 45% of marketers believe visual content is most important. With professional printing services, you can wow customers and generate more business.
It’s important to find a reliable printing company you can rely on. Otherwise, your print project might look low-quality and cheap. You could struggle to make a strong first impression with consumers as a result.
Here are five factors to consider before your next printing project. With these tips, you can find the best printers in town. They’ll ensure your print project impresses customers, helping you draw in a crowd.
Give your business the boost it needs! Discover the best professional printing services around with these tips today.
1. Consider the Services
Before searching for a professional printing company in the area, it’s important to consider your needs. Then, you can focus on finding a company that can help accomplish your goals.
Otherwise, you might choose a company that will struggle to meet your expectations.
Make a list of the professional printing services you need. What type of materials do you need to make? For example, you might want to look for a company that offers:
- 3D printing
- Business cards
Choose a business that offers more than one printing service. If you ever want to try something new, you won’t have to find a new company. Instead, you can find everything you need from the same printer.
Consider the printing equipment the printer uses as well. For example, you might want to find a company that uses a professional 3D printer. A company that keeps up with new technologies and trends can provide top-notch services.
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2. Review Their Portfolio
It takes over five impressions before you start generating brand awareness with customers. Meanwhile, you only have seven seconds to make your first impression. Within those seven seconds, customers will decide whether they like and trust you.
It’s not enough to find someone who offers professional printing services. Consider the quality of their services, too.
Otherwise, low-quality print materials will only impact your ability to impress customers.
To determine if the company can meet your expectations, review their portfolio. You can see visual proof that they’re capable of offering high-quality custom printing.
Make sure to look at photos specific to the services you need. For example, if you’re interested in 3D printing, look at their 3D print projects.
It’s not enough to see images of their work, though. Ask the company if they can provide a sample, too.
Some printing companies will also provide a mock-up sample you can touch and feel. You’ll have physical proof of the company’s abilities.
As you review their work, consider whether or not:
- The color is faded in certain areas
- The color is crisp and consistent
- What type of paper or print materials were used
- The materials feel sturdy
- The materials look and feel expensive
If their materials or print services look low-quality, look elsewhere. Instead, choose a professional printer that can accomplish your goals.
3. Look for Experience
As you start reviewing your options, consider how long each printing company has run and operated. Try to find a company that’s existed for at least a few years.
A brand new company might need to work out kinks in their operations. The team might lack hands-on experience, too.
An inexperienced team might struggle to answer your questions, too. They might make costly mistakes. The company might waste your time and money as a result.
Instead, choose a team with experience you can count on.
Ask how long they’ve worked in the industry. You can also ask how many clients they’ve helped in that time.
If you’re looking for specific professional printing services, ask how often they offer those services, too.
You’ll have peace of mind knowing an experienced team is there to help. You can leverage their experience and expertise when making decisions. Their advice can help you make more informed choices for your print project.
4. Read Reviews
If you want to learn more about each professional printing company, look for customer reviews. You can find reviews on their Google My Business and Better Business Bureau listings. Otherwise, ask the business owner for references.
Try to speak with one or two of their recent clients. Then, ask each client about their experience working with the printers.
Were the printers able to meet their expectations? Did they struggle to get in contact with their printers?
Make sure to choose a team that will communicate with you. If you struggle to get a hold of them, you might encounter problems.
Try to read a few online reviews from each resource. You might find one or two negative comments. That’s normal.
If the negative reviews outweigh the good, scratch that company off your list.
Instead, choose a company with a strong professional reputation. They’ll want to maintain that reputation by offering top-notch services.
5. Compare Prices
Ask at least three professional printing companies on your list for a quote. Determine what’s included in each quote, too.
Gathering more than one quote will help you comparison shop. You can gauge the average price to make an informed decision.
Make sure you’re allowed to see a sample of the work before they start mass printing. Ask how many edits are included in the quote. Otherwise, the company might not fix any issues you notice in the sample.
Otherwise, take your time to review the company’s contract. If you have any questions, ask before you sign on the dotted line.
Fit to Print: 5 Factors to Consider When Hiring Professional Printing Services
Don’t rush to choose the first professional printing company you find online. Instead, keep these factors in mind before hiring a printing company. With these tips, you’ll feel confident in your final choice.
With their help, you can boost your brand and set your business up for success.
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