Businesses are constantly searching for ways to attract customers. Relatable? Custom printed tape might just be the solution. Here’s why:
It’s all about the personal touch when it comes to running a business. This is a must for profitable businesses, as standing out in the crowd is essential to surviving in a market with numerous different competitors. Businesses fail for a variety of reasons, one of which is the packaging they use to ship their goods to customers. These brown boxes are not only bland, but they all look the same.
Another issue you might encounter in the world of online shopping is that your box gets mixed up with the others and gets lost. This is where a roll of custom printed tapes for businesses comes in handy.
1. It Saves You Money
Customized tape may not appear to be cost-effective at first, since you don’t want to deplete your reserves any further due to tape. However, thanks to the rapid development of digital printing, this issue is no longer a concern. With digital printing, the issue of multiple printing plates driving up overall costs has been eliminated, and the time and effort required have drastically decreased, making custom packing tape a viable option for businesses.
Small businesses can use digital printing to establish a name for themselves. Custom tape will also intrigue customers, proving that it is an effective marketing tool. Wrapping a parcel with a tape that has an attractive design and your company’s name and logo on it will attract attention.
Additionally, this will aid in the company’s growth and, as a result, its ability to achieve economies of scale. The cost advantages a company obtains as a result of its successful large-scale operations are known as economies of scale. So while it may appear that the company is taking a risk, it is a huge win.
2. It Advertises Your Brand
Marketing is one of a company’s most important departments. This section does everything it can to ensure that customers find their product appealing and worthwhile. To achieve their goal, they place product and brand placement over as many places as possible, while also offering products with a unique design or feature.
Your parcel will be wrapped with a dynamic and eye-catching design, with your company’s name and logo on it when you use custom tape. Not only does the tape keep the packages safe, but its branding will also be imprinted on the customer’s mind. As a result, they are more likely to check out your company’s merchandise. After all, since the marketing team is knowledgeable in this area, they are sure to come up with the right packaging for your business.
3. Extra Safety
As previously stated, custom packaging tape is specific to your business, with your logo and brand name imprinted on it. This can also add to the level of security. You might be wondering how this will work. After all, at the end of the day, it’s just tape. To answer that question, product shipments are always made in large volumes, and most boxes are plain brown, regardless of the company.
Customized tape serves the same purpose as regular tape, but it also works as a good deterrent to theft. This is because ordinary packaging tape is widely available and thus can fall into the hands of people with bad intentions. These people can quickly open the package, take the items, and then repackage it with regular tape, with no one noticing until you open it. Custom packaging tape, on the other hand, makes it easy to tell if the box has been meddled with because the tape is specific to your brand and only people inside the business will be able to get their hands on it.
Furthermore, PVC, Poly Pro, and water-activated paper are some of the materials that can be used to manufacture these tapes. Typically, kraft paper and a fiberglass coating are used to create and strengthen these tapes, making them extremely secure. The different look will also make it easy to recognize your parcel, and hence, the chances of it getting lost or mixed up with other boxes in the batch are also reduced.
4. You Can Add Instructions
As said before, you can inscribe whatever you want on your personalized tape. This means that you can also include instructions, such as a warning that the item inside is fragile and therefore should be handled with extreme care. This will ensure that your package enters the customer’s hands safely and will contribute significantly to customer satisfaction.
5. Your Brand Image Will Improve
Your company’s brand image is likely to improve with custom packaging tape. Especially if you are in the moving business. This is one mistake many movers make, that can be easily solved by using custom packaging tapes. You can design the tape to your liking, and it doesn’t have to be of a single variation, so your customers will never be bored with your product packaging.
It’s also easier to identify your packages, and you won’t have to worry about them getting mixed up with others. This also improves your brand’s image because your customers will receive their packages without them getting mixed up with other packages and causing delays. This tape will ensure that the products arrive on time, and are highly unlikely to make the customers wait for their arrival past the deadline.
In today’s economy, starting a business means that you will be spending lots of time thinking of ways to get the upper hand on your competitors. This form of customized packing tape may just give you the edge. Hence, investing a small sum may end up in your favor and increase your brand reputation further than before.
With so many advantages of using custom packing tape, you should consider implementing it in your business. We wish you good luck and hope that your future business endeavors are successful.