In the modern world, where computers and computing technologies, in particular the World Wide Web are by far the most influential tools to expand and grow any business.
Your company’s official website is, therefore, the primary way to gain new clients and provide for your current customers too. So, with this in mind, continue reading to learn of four ways to boost the effectiveness of your company website.
1. Always Include a Call to Action
Essentially, a call to action is a button or indeed a strong line of encouragement, which highlights the way to an action you want your customer to perform, such as a ‘fill this form’ or ‘buy now’.
There is a myriad of ways to improve your company’s website by the addition of a call to action, including (but certainly not limited to) the following:
- Entice both potential and returning customers with extra add-on buttons which can be clicked to take them straight to your e-commerce shop
- Include a lead form, especially if you are in the business of selling a service instead of a physical product
- Create an efficiency e-mail list for interested buyers and satisfied customers alike
2. Remember That the Internet is a Visual Experience
Another suggestion to vastly improve not only the aesthetic effectiveness of your website, but also the overall engagement level of the content, is to hire the professional services of Corporate Photography in Chicago.
This way, not only will the official biographies of each key member of each department within your company be represented by a professional photograph, but this specific style of photography will also serve to increase the sense of reliability of your service or product.
3. Ensure Your Website is Mobile-Friendly
Due to the internet being the primary way in which not only individual customers browse for products and services, but large, corporate companies too, it makes absolute sense to ensure that your current official website is entirely mobile friendly.
Not only will adapting your website to a mobile-friendly version result in more potential customers visiting your landing page but it will also serve to build valuable trust between your company and the individual and to ensure that your business is keeping up with its competitors.
Additionally, a mobile-friendly version of your website will also keep your readers attention far more than a complicated landing page and serve to amplify your overall levels of visibility.
4. Work to Improve Loading Speed
Customers and clients alike are interested in speedy answers to their problems, and focused and direct links on a webpage to take them to exactly where they want to be as quickly as possible.
One element of a businesses’ website which is often, to that particular company’s detriment, overlooked is that of the basic loading speed of each page as well as the website as a whole. There is a myriad of different free speed checkers available online, where you can simply enter your company’s URL and test how impressive your loading time is.