Money is a vital thing in our society. We cannot do anything without money. And this becomes even more difficult for charitable organizations. They do not have a source of money and all they depend on is charity. Charitable organizations are not selling anything, they are just working for the betterment of society.
And because there are no products to sell, they do not have a reliable income source. They have to work on finding sponsors who are interested in their work. For example, if an organization is working for the betterment of the environment, it has to find just people who are conscious of the environmental problems. They will only invest in the project if they have knowledge of the things.
Oceanblueproject is also such a charitable organization. They also completely depend on charities and donations. One of their projects is dealing with plastics. For that, they have arranged several activities to teach others how to deal with plastic waste. In addition to this, they have also increased awareness regarding plastic pollution.
One of their ways of attracting charity is the 1 dollar project. This project states that if you donate 1 dollar to their organization, they will remove 1 pound of plastic from the environment. You can read more about it and its long-term goals at www.oceanblueproject.org.
1 – Offering a better return through promotions
One of the best ways for businesses to grow in their promotional activities. They do advertisements and increase their brand awareness. Therefore, if you want to attract corporate sponsors, you need to provide them with an attractive advertisement option.
For example, while you are doing your activity, you will keep the name of the sponsors prominent. Well, this is already an understood thing. Everyone shows the name of the sponsors.
However, to further make the offer attractive, you can give them the offer of free promotion. If the sponsor is a clothing brand and they make environmentally friendly clothing, you can do free promotion for them.
“A clothing brand that cares for the environment and makes environmentally friendly clothes.”
There are some clothing brands that are making use of plastic and shred them to make t-shirts. So if there is one such brand that is conscious of its environmental footprint, you can make a deal with them. This can be your best strategy. This is a sort of free advertisement for the brand and is also the best chance for you.
You will have a better chance of getting their sponsorship because they are already into this work. Furthermore, people prefer the brands that work for a good cause. You can also design a donor wall to give thanks to your sponsors and donors. This can also be a way for them to gain more visibility as their names will be displayed. Designing your donor wall should be done strategically to attract not only sponsors, but also make their names visible to other people.
2 – Show your common profits
For getting a sponsorship, it is important that you show your common profits. If you go to a company to get their sponsorship you cannot ask them for their money. Why would someone give you the money that they have earned? This is a world of “give and take”. If you want to take something, you need to give something first.
Because you are a non-profitable association, there isn’t much profit that someone can earn from you. They already know this. But you need to give them an offer that can show the benefits that they can enjoy from the deal. Furthermore, show them how you will provide them the benefits and what are your plans.
However, do not forget the thing that you are a non-profitable association. Therefore, this is not some sort of collaboration. Although both parties can share mutual benefits but you are not responsible for their business.
This is a good way of getting your sponsors. They can provide you with regular donations and in return, you will do continuous promotion in your events and activities. In addition to this, you can also mention their favors in your activities. This will encourage more people to sponsor your project.
Every single time that you mention your sponsors, they will also get happy over it. And if you can build a better business relationship with them, they can also provide their help in getting you more sponsors.
3 – Find a common goal
People unite under the same goal. You cannot make someone work with you if he has an opposing point of view of things with you. Someone who does not even care about the environment won’t be of many problems. However, someone thinks that environmental pollution and climate change are a myth and someone has a hidden agenda. How can you change their mindset?
Therefore, the most important thing to do is to find someone who has a similar goal. It will be easier to convince them. Furthermore, they might already be more than willing to give you donations. People do donate for various reasons. One of these reasons is to satisfy their conscience that they are working well for society.
For example, you see a water bottle company promote the wise use of water. This is a sign that they are aware of the consequences of water wastage. So if you want to work on the careful use of water or prevention of water contamination, you can contact them. As both parties share a common goal, they will understand your point.
Likewise, if you are working on a project that involves school and college kids, you can get sponsorship easily. You have to think of the target group. Make a list of companies that target young kids.
For example, gaming companies. Their target group is mostly kids. So you can provide promotion of their games. You can do so by allowing free sessions of games for a day. This will make children interested and they will buy that game. Finally, you will get your sponsorship and the gaming company will have higher sales.
These are some of the ways to attract corporate sponsors. Businesses depend on each other and they also need help. Likewise, they are also responsible for their role in society. Better repute will bring them more profits.